Tell news avoiders these things about your journalism

Note: This is the second installment in a three-part series about News Avoidance. Read the first newsletter here: Learn about news avoiders with this guide. Check back next week for part three about how journalists can better adapt their products for news avoiders. News avoiders often don’t see their distance from news as a problem. […]

Learn about news avoiders with this guide

Note: This is part one in a three-part newsletter series about news avoidance. Check back next Tuesday for part two, on how to explain your value to news avoiders. The more people tune the news out, noting that it doesn’t feel relevant or important for their lives, the more journalists should be paying attention. People […]

Use viral photos as a chance to explain visuals

Lots of people question whether the images they see online are real or not. These concerns are not new, but with the rise of AI, this uncertainty around legitimacy has only increased.   Just a few weeks ago, Kate Middleton’s altered family photo fanned major online conspiracies and a slew of misinformation about what was going on with the […]

Meet the 2024 Advancing Democracy newsrooms working to transform their political coverage

We’re excited to kick off another year of the Advancing Democracy fellowship, a virtual fellowship for newsrooms to transform their political and election coverage.  More than 70 journalists across 20 newsrooms will participate in this nine-month fellowship. The fellowship is run in partnership with us at Trusting News along with Hearken and Solutions Journalism Network. […]

Step-by-step guide: How journalists can talk to people who don’t trust news (and build trust doing it)

If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led to distrust and the roadblocks that exist in creating sustained relationships, it’s almost impossible for […]

How newsrooms can better explain (and sometimes edit) wire coverage while being transparent with their audiences

If you’re a journalist who has faced criticism about national coverage published in your new products but not produced by your journalists, you’re not alone. Far from it, actually. We regularly hear from local newsrooms frustrated and overwhelmed by complaints related to the wire coverage they publish. Some local newsrooms we work with have said […]