These examples explain how money interacts with the news business, and how newsrooms can communicate about these necessities with their audiences. Some examples include:
Advertising and Sponsored Content • Donations, Subscriptions or Memberships • News outlet’s financial investment in community • Ownership and Corporate Structure • Paywalls
See a few stand-out examples in this gallery, and scroll down for a longer list to get inspired.
Looking for additional help on how to implement similar ideas in your newsroom? Check out the below resources.
“ADVERTISING AND FUNDING” HIGHLIGHTS
The Coloradoan talked about funding with their audience, explaining how vital subscriptions are to the survival of the newsroom by giving a real breakdown of where revenue comes from.
When the paywall was lowered on its website, the Christian Science Monitor explained the changes to their audience, as well as the reasoning behind it.
KCRG used the viral, controversial Sinclair Broadcasting video as a jumping off point to talk about their own ownership.
The Day’s staff created personal videos talking about their work and asking for audience support during pandemic.
NPR shared it’s ethics around funding and keeping editorial independence while reporting on Amazon, a company that financially supports the station.
The Ogden Standard-Examiner used a Q&A on Facebook to explain why it was making changes to the printed product due to funding.
