Helping journalists earn news consumers’ trust

How do people decide what news is trustworthy? And how can journalists influence what users consume and share? This site offers guidance on those questions, which are crucial in an era when journalists struggle to stand out in a minefield of misinformation.
We are about to embark on a new round of newsroom experimentation, based on what we've learned from 8,728 user questionnaires and 81 in-depth interviews conducted by journalists in these newsrooms.
Is your newsroom interested in earning trust? Apply to be one of the newsrooms selected for the next phase of our project. With questions, contact joy@joymayer.com
This website showcases social media work from the Trusting News project. With the help of 14 news outlets, we spent a year studying users' reactions to social media strategies designed to enhance trust. What we've learned can help journalists influence what the public chooses to believe, and to pass along. (In a rush? Jump straight to these ideas worth stealing or these DIY worksheets.)

We analyzed about 500 Facebook posts to identify strategies that gained reader trust — and those that didn't.

We tagged the posts by strategy, success rate, and newsroom to make them easy to search and learn from. 

Want to get started? These worksheets can help your newsroom discuss which approaches might work for you.