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Trusting News:

Helping journalists earn news consumers’ trust

 

Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust.

Journalists, we have to stop assuming people understand the mission, ethics and processes behind our work. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support. 

At Trusting News, we identify things news audiences don’t understand about how journalism works and use engagement and transparency strategies to rebuild trust. We look for opportunities to demonstrate credibility by explaining news processes, coverage goals and journalism ethics.

Start earning trust

Not sure where to begin? Take these easy steps in your newsroom to earn your users’ trust.

Trust 101 course

Develop a customized plan for earning trust in your own work. Learn more.

Training
via SMS

Sign-up for a FREE SMS (text message) training focused on election coverage.

Trust Tips newsletter

Sign up to receive a weekly trust tip in your inbox, and see what we’ve written about so far.

Helpful Resources

Get access to our latest handouts, videos and other quick-access tools for FREE. We just ask that you sign up for our weekly Trust Tips newsletter from the Trusting News team. We will not share your email, and each newsletter includes a link to unsubscribe.