Helping journalists earn news consumers’ trust
Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust.
Journalists, we have to stop assuming people understand the mission, ethics and processes behind our work. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support.
At Trusting News, we identify things news audiences don’t understand about how journalism works and use engagement and transparency strategies to rebuild trust. We look for opportunities to demonstrate credibility by explaining news processes, coverage goals and journalism ethics.
Start earning trust
Not sure where to begin? Take these easy steps in your newsroom to earn your users’ trust.
Trust 101 course
Trust Tips newsletter
Get access to our latest handouts and other quick-access tools on our new Resources page.
If you’re an educator looking for more support, apply for our June 2021 Trust 101 for Educators class.