Trusting News:
Helping journalists earn news consumers’ trust
Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust.
Journalists, we have to stop assuming people understand the mission, ethics and processes behind our work. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support.
At Trusting News, we identify things news audiences don’t understand about how journalism works and use engagement and transparency strategies to rebuild trust. We look for opportunities to demonstrate credibility by explaining news processes, coverage goals and journalism ethics.

Start earning trust
Not sure where to begin? See how we can help your newsroom take steps to earn your users’ trust.

Trust 101 course
Develop a customized plan for earning trust in your own work. Learn more.

Trust Tips newsletter
Sign up to receive a weekly trust tip in your inbox, and see what we’ve written about so far.

NewsU course
Register for our self-directed Poynter course that covers the basics of how journalists can better earn trust.
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NEW! Dimensions of Difference guide
This new guide is designed to support newsrooms in creating better, more reflective content by helping journalists identify, understand and talk about their own differences internally.
Learn more and see the full guide here.

Self-guided Resources
Get access to our latest handouts and other quick-access tools on our new Resources page.
Newly added: A collection of assignments and exercises for journalism instructors.
Trusting News on Medium
Read our latest posts and engagement on Medium
Our hiring process, and our advice for future applicants
Our team at Trusting News just made our first hire in more than three years. (Welcome, Suzie Samin!) We were excited to add to our team o...
Mar 10, 2023 / Read More
Welcome to the Trusting News team, Suzie Samin
The Trusting News staff is thrilled to announce the addition of Suzie Samin (she/her) to our team. Suzie is joining us in the role of com...
Mar 10, 2023 / Read More
Talk about why you need money (and other lessons from Gallup/Knight research)
The latest in a series of research reports from Gallup and Knight Foundation was released last week, and it holds important insights for ...
Feb 20, 2023 / Read More