Helping journalists earn news consumers’ trust
Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust.
Journalists, we have to stop assuming people understand the mission, ethics and processes behind our work. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support.
At Trusting News, we identify things news audiences don’t understand about how journalism works and use engagement and transparency strategies to rebuild trust. We look for opportunities to demonstrate credibility by explaining news processes, coverage goals and journalism ethics.
Start earning trust
Not sure where to begin? See how we can help your newsroom take steps to earn your users’ trust.
Trust 101 course
Trust Tips newsletter
Sign up to receive a weekly trust tip in your inbox, and see what we’ve written about so far.
New! Trust Kits for Educators
Educator Trust Kits have all the materials and assignments instructors and educators need to help teach students how to demonstrate their credibility and combat misinformation.
Learn more and see the kits here.
Self-guided tools: Welcome to Trust Kits
Trust Kits are a new tool that helps journalists earn trust through step-by-step guides. Each kit breaks down big trust-building strategies into actionable steps so you can start being more transparent with your audience and be seen as a credible new source.
Learn more and see the full list of kits here.
Dimensions of Difference guide
This new guide is designed to support newsrooms in creating better, more reflective content by helping journalists identify, understand and talk about their own differences internally.
Learn more and see the full guide here.
Trusting News on Medium
Read our latest posts and engagement on Medium
Improving climate coverage for trust and understanding
Climate change is one of the most pressing issues of our time, impacting communities and ecosystems worldwide. Yet, when it comes to clim...
Sep 19, 2023 / Read More
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and depicts what is happening in your comm...
Jul 18, 2023 / Read More
Workshop helps journalists celebrate and understand their differences
If newsrooms want to build trust, they have to work to better understand and reflect the community they serve. This work involves listeni...
Jun 22, 2023 / Read More