Helping journalists earn news consumers’ trust
Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust.
Journalists, we have to stop assuming people understand the mission, ethics and processes behind our work. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support. And we need to defend ourselves against attacks on our credibility.
Since 2016, the Trusting News staff has been learning how people decide what news to trust and training journalists to implement trust-building strategies.
We’re focused on election coverage in fall 2020, and we have two quick ways to support your work. Sign up for our free 10-day Trusted Elections Coverage SMS course to get text message tips, and watch this 15-minute webinar on what makes elections coverage credible.
Click on the links below to learn more about our strategies and how you can get involved.