Home

Helping journalists earn news consumers’ trust

How do people decide what news is trustworthy? How can journalists influence what users consume and share — and what they understand about journalism? This site shares resources from the Trusting News project.
When facing a mountain of mistrust, we help journalists to feel empowered, not hopeless. We've worked with 53 newsrooms partners so far, and we want to reach all journalists who are willing to help solve this problem.

Get involved and learn more

FREE HELP FOR JOURNALISTS: In January 2019, we're launching one-on-one coaching for journalists looking for help earning trust and demonstrating credibility. Thanks to support from Democracy Fund, the coaching is FREE at this time. Learn more and sign up to get your personalized help at bit.ly/trustcoach.
GET TIPS IN YOUR INBOX: We're also planning a weekly newsletter offering quick, actionable tips for earning trust. Subscribe to that at bit.ly/trusttips.
READ ABOUT OUR EXPERIMENTS: The Trusting News staff and newsroom partners have been blogging about what we're learning. Read more about that by following us on Medium.
LEARN MORE: This website will be updated in early 2018 with strategies and examples from our partner newsrooms. The rest of this current site showcases what our partners learned as we studied users' reactions to social media strategies designed to build trust. (Jump straight to those ideas worth stealing or these DIY worksheets.)
QUESTIONS? WANT TO COLLABORATE? Project Director Joy Mayer and Assistant Director Lynn Walsh would love to hear from you.