Trusting News:

Helping journalists earn news consumers’ trust


Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust.

Journalists, we have to stop assuming people understand the mission, ethics and processes behind our work. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support. And we need to defend ourselves against attacks on our credibility.

Since 2016, the Trusting News staff has been learning how people decide what news to trust and training journalists to implement trust-building strategies.

We’re focused on election coverage in fall 2020, and we have two quick ways to support your work. Sign up for our free 10-day Trusted Elections Coverage SMS course to get text message tips, and watch this 15-minute webinar on what makes elections coverage credible.

Click on the links below to learn more about our strategies and how you can get involved. 

Start earning trust:

Not sure where to begin? Learn some easy steps your newsroom can take to earn your users’ trust.

Newsroom examples:

Search our database to see what’s already worked for our newsroom partners.


Request FREE, one-on-one, personalized advice from the Trusting News team.

Trust Tips newsletter:

Sign up to receive a weekly trust tip in your inbox, and see what we’ve written about so far.