No journalist I’ve ever met is unbothered by inaccuracy. Depending on the type, errors can make us nauseous, embarrassed, angry or many other strong negative feelings. Sometimes, mistakes are a matter of carelessness, and sometimes they result from a reasonable process that somehow let us down. Either way, standard practice is to correct our errors publicly and move on as quickly as possible. More from this edition can be found here and to receive the tips in your inbox each week click here

 

A big part of what we do at the Trusting News project is help journalists talk about how we do our jobs, including how and why we make decisions. When we explain our process, we allow users to see how our story came together, why we put resources toward covering the story and why we chose to include certain people, images and words. More from this edition can be found here and to receive the tips in your inbox each week click here

 

Isn’t it frustrating to watch news outlets get something dead wrong that you worked hard to get right? It’s important that we correct misinformation, especially on topics we have expertise in. It’s something we can do without spitefulness, and often without even naming the journalists who are at fault. More from this edition can be found here and to receive the tips in your inbox each week click here
If a member of your community looks you up on social media, what will they learn about what you stand for and value?
Something we are learning at Trusting News is that users make a lot of assumptions about who we are, what we do and why we do things. More from this edition can be found here and to receive the tips in your inbox each week click here
When President Trump launched a Twitter attack against Baltimore last month, The opinion staff at The Baltimore Sun clapped back, with an editorial headlined “Better to have a few rats than to be one.” But, did people understand the distinction of where the views and message in the editorial came from? We’re not so sure, and here’s why. More from this edition can be found here and to receive the tips in your inbox each week click here
How do you choose which stories to cover? That question is high on the list of what your audience wants to know about your work. And as we wrote in an earlier newsletter, without clear answers from you, they’re making plenty of assumptions.
Rather than letting your audience guess about your agenda, try telling them what you’re trying to accomplish. More from this edition can be found here and to receive the tips in your inbox each week click here
“Not available for comment.” It’s a phrase journalists often insert into stories without much thought. Sometimes it means we left messages every day for a week. And sometimes it means we texted 30 minutes before deadline. How is our audience to know the difference? More from this edition can be found here and to receive the tips in your inbox each week click here
Are you inviting feedback from your users? We’ve talked about directly asking your audience what they think about your news coverage through a survey or a post on social media (more on that here). But instead of just asking for feedback sporadically, try working the ask into daily stories. More from this edition can be found here and to receive the tips in your inbox each week click here
Lately, I’ve been talking to some newsrooms about creating ethics landing pages for their websites. What is an ethics landing page? It’s a place where a news organization discusses it’s ethics policies and how it makes news decisions. These pages may look different newsroom to newsroom, but the reason they exist is to provide a one-stop-shop for users to understand why one story is covered and another isn’t, how fact-checking works, why one image is included in a story over another, etc. More from this edition can be found here and to receive the tips in your inbox each week click here
Journalists often face tough decisions when it comes to whether and how to publish disturbing images. They carefully weigh their responsibility to accurately and compellingly reflect a harsh reality while also avoiding exploitation and respecting the preferences and privacy of both their audience members and the subjects of the images. As Kelly McBride wrote for Poynter last week, it’s not up to newsrooms to shield their communities from hard truths, but they can minimize harm by treating the situation carefully. More from this edition can be found here and to receive the tips in your inbox each week click here
I wrote a few weeks ago about the importance of earning trust face to face — how looking into another person’s eyes is more likely to create an authentic connection than an online or phone interaction. I also pointed you to new Pew data, which shows that only 21 percent of Americans have ever spoken with a journalist. (And those interactions are more likely to have happened with younger, less affluent, less educated, non-white people.) More from this edition can be found here and to receive the tips in your inbox each week click here
When writing a story or headline, journalists are ideally choosing their words carefully. Sometimes our decisions follow company style guides. Other times they’re the center of lengthy newsroom discussions. But we very rarely talk to our audiences about why we use certain words over others, let alone shine a light on the debate and discussion that took place. More from this edition can be found here and to receive the tips in your inbox each week click here
Beyond opinion coverage, it can smooth the news consumption process to tell people what to expect. And labels don’t have to be formal (like a word in all caps at the top of the page). Think creatively about how and where to signal the type of content you’re offering (on every platform you’re offering it). Start with content you know your audience wants. Do they know you’re offering it? More from this edition can be found here and to receive the tips in your inbox each week click here
Not being able to tell opinion content from news content is a frustration a lot of news consumers have. And, in some cases, that’s for good reason. Across platforms, news organizations don’t always make it easy. We have to make sure we are labeling our content and using words the public will understand. And the words “editorial” and “op-ed” do not necessarily help our situation. We know what those words mean, but not all users do. More from this edition can be found here and to receive the tips in your inbox each week click here
Newsrooms get a lot of complaints about covering too much “bad news.” Too much conflict, violence, argument and devastation. In short, too many problems. Some of that comes with the territory, of course. Shining a light on a community’s challenges is a key function of journalism. But often, we try to aggressively report not just on problems but also on the people and projects working to solve them. We highlight what’s working, not just what’s broken. And when we do that, we need to clearly point it out. More from this edition can be found here and to receive the tips in your inbox each week click here
Money is not a conversation topic a lot of people are comfortable with. Money and how it relates to your newsroom’s funding can be especially tricky. And this makes sense based on the ethical implications of keeping the editorial side and the advertising side separate. More from this edition can be found here and to receive the tips in your inbox each week click here.
I have talked to a lot of editors and news directors who want to avoid using the term “fake news” at all costs, and their reasons resonate with me. Some say they don’t want to perpetuate or validate the use of the term by using it. Sometimes they don’t want to bring it up only to have the conversation get taken over by trolls. And in some cases, they just dread the term because they don’t know how to respond to the accusations that come with it. More from this edition can be found here and to receive the tips in your inbox each week click here
Recently, I was so excited to listen to a behind-the-scenes episode of a favorite podcast. The host promised wild stories about how a story I’d enjoyed had come together. In reality, though, much of the episode focused on some pretty mundane aspects of how reporting happens — like how interviews and sources fell through, the weather made travel complicated and a staff member was sidelined by a sick kid. To read more from this edition click here and you can sign up for the weekly “Trust Tips” newsletter by clicking here.
We’re learning a lot at Trusting News about how news consumers decide what to trust and what journalists can do in response. Lynn and I could (and often do) talk all day about it! (It’s nerdy, we know.) But with the launch this week of a revamped TrustingNews.org, we’re hoping to give you a simple on-ramp to discussing trust in your newsroom. To read more from this edition click here and you can sign up for the weekly “Trust Tips” newsletter by clicking here.
Breaking news is a term that elicits varied feelings for journalists. It seems to always be a hectic time, with people and information moving at lightning speeds. It’s also when news organizations have an opportunity to fulfill one of their top duties: providing accurate information to the public. While a lot of us thrive and feel an adrenaline rush during breaking news situations, it’s also a time when most mistakes happen. And our audiences notice. To read more from this edition click here and you can sign up for the weekly “Trust Tips” newsletter by clicking here.
Ask news consumers what they’re looking for in responsible journalism, and at the very top of the list will be one word: balance. (At least, it’s at the top of the list from 81 user interviews conducted by Trusting News partners. Often mentioned alongside the word balance are the words “both sides.” These are tricky concepts, of course. There are usually more than two sides. And the primary goal of journalism is not to produce a scale with two equal sides. Too often, balance is equated with equal air time or column inches, and that’s not the business we’re in. To read more from this edition click here and you can sign up for the weekly “Trust Tips” newsletter by clicking here.
Whether it’s the TV affiliation your station has or your corporate owner based on the other side of the country, talking about and being transparent about who owns your news organization can be an important part of earning the trust of your users. For many reporters and possibly even editors, the impact of who owns the paper, website, or TV or radio station may not be felt on a daily basis. But do you tell your users that? To read more from this edition click here and you can sign up for the weekly “Trust Tips” newsletter by clicking here.
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Newsroom:
It’s not uncommon for users to question why a newsroom is covering specific teams and to assume the staff is showing preference. Responding to those questions publicly can help demystify the story selection process for the commenter and for anyone else who is reading. The Day offered an explanation in a comment here that discussed the need to plan ahead and the newsworthiness of a specific team.
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During the State of the Union address, WUSA’s Verify team fact-checked the speech as it happened — on Facebook Live. People were able to watch the team of journalists reacting to the speech and checking the President’s claims.
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Taking the time to respond authentically to comments, especially when people take time to offer real suggestions, can build trust. In this example, a commenter suggested that improvements were needed in how the station chose sources for stories about firearms. When the editor offered his email address and asked for suggestions, a thoughtful and fruitful email exchange resulted.
One way to combat the fake news culture is to report on it. When new research explained how false information spreads and why people share it, the Christian Science Monitor drew attention to that research. It can be empowering and effective to use the words fake news while redefining them.
If a commenter complains about fake news, consider addressing the issue head-on. That is what WCPO did in their Facebook comments. They explained what fake news really is and why it doesn’t apply to their work. Invite reports of actual inaccuracies.
Facebook comments can be an effective way to say directly to your community that you value their trust, then invite and answer questions. WCPO editors did just that. In the comments that followed, some commenters complained in general about bias in the media and fake news. An editor replied by inviting specific examples from their coverage. Not only that, he included his own email address. That shows that the station is open to feedback, but it also keeps the conversation focused on their own coverage, not the media overall.
ENID used Facebook to introduce two new columnists. They highlighted their differences in the post by saying, “both have differing opinions on a wide range of topics in news today and share them weekly, Dave on Wednesday and James on Friday.”
The Jefferson City News Tribune demonstrated balance while covering the anniversary of President Donald Trump’s inauguration, which was marked with protests and support. Here is what their front page looked like on Jan. 21, a day protestors and supporters alike took the streets to express themselves. They emphasized the intent behind the approach when sharing the front page on Facebook.

The Jefferson City News Tribune used an editor’s note at the top of stories to show balance. The note said, “The Jefferson City community has been facing the complex topics of diversity and racism for several months, and we’ve been reporting on those discussions as they happen. Today’s story focuses on the efforts of local faith leaders to identify goals and action steps to heal racial issues they see in the community. We’ve also heard from city leaders, school district officials, teachers, concerned parents and Jefferson City Public Schools alumni. For a look at all of the voices who have contributed to this discussion, view additional coverage at newstribune.com/diversity.”
USA TODAY used Facebook LIVE to bring two of their opinion editors with opposing views together to debate the president’s State of the Union speech. The also asked their users to ask questions during the live broadcast.
A core principle of our work is to make our ethics policies more accessible. Policies should be posted on news websites — that’s an important first step. But how many people will find them and read them? We should also look for every opportunity to show how they inform our daily decision making. Annenberg Media’s ethics page allows staff to link to an individual policy, and this example shows how they can do that from a specific part of a story.
In response to comments from Dana Loesch, a spokesperson for the National Rifle Association, who said: “Many in legacy media love mass shootings.” The USA TODAY Network reporters and editors recounted what it’s actually like to cover mass shootings and other tragedies in a column.
As part of its Solutions Journalism Network work, The Hechinger Report experimented with ways to demonstrate that reporting on solutions matches the organization’s values. Here is one newsletter A/B test. The staff wrote two different invitations for readers to consume a story about how well education is preparing students for a changing labor force. Half the audience got this example, which included a paragraph focusing on the solutions frame. The click-through rate on this version was 15% higher than on a traditional version.
In this post, The Hechinger Report demonstrates that it understands its audience well enough to know what it wants. Readers have a desire to read stories that make them feel good about the world, and this story (done through the Solutions Journalism Network) meets that need.
News consumers are hungry for stories that emphasize what’s going well in the world, not just those that point out problems. As part of the Solutions Journalism Network, Alaska Public Media is explicitly telling their audience when a story focuses on solutions. This tweet focuses on the contrast between examining problems and solutions.
News consumers are hungry for stories that emphasize what’s going well in the world, not just those that point out problems. As part of the Solutions Journalism Network, Alaska Public Media is explicitly telling their audience when a story focuses on solutions. In this example, an italicized note at the top of a story explains what that means and links back to more stories about solutions, along with a feedback form.
USA TODAY heard from readers on Facebook that they were not always sure when they were reading news and when they were reading opinion. Editors tried manually adding the word Column to some headlines for Facebook, and they perceived a lower level of confusion as a result. It seemed easier for readers to acknowledge that they were consuming a piece designed to have a certain perspective.
In response to criticism for spending time on light stories — sometimes perceived as frivolous — Coloradoan reporter Erin Udell included an explanation that said: “This is a first-person perspective by reporter Erin Udell. She covers art, entertainment and fun in Fort Collins. She also enjoys answering the occasional silly question. She can be reached at erinudell@coloradoan.com or on Twitter @erinudell.” Doing so explained why this story was being done and cut down on pushback.
When The Coloradoan made changes to their paywall, the newsroom decided to address the changes directly with their users by writing a column. In it, they explained why they were making the change: News isn’t free to produce and also how they would handle comments that instructed folks on how to get around the paywall or displayed our whole stories for free.
When faced with suicide, journalists have decisions to make — about whether to publish, but also about things like whether to use names and photos, what details to include and what words to use. Those decisions often take into account whether the death was in their own community or happened elsewhere, whether it happened publicly or privately, and whether the person involved was a public or private figure. It’s important not to forget, however, that newsroom decisions and policies are largely invisible to audiences. To read more from this edition click here and you can sign up for the weekly “Trust Tips” newsletter by clicking here.
WCPO discussed the impact their corporate office has on their news decisions. They wrote, “that’s one of a few basic creeds of journalism ethics, and we claim it proudly. At WCPO-9 On Your Side, our journalism decisions – what we decide to cover and how we tell our stories – begin and end every day right here in our Cincinnati newsroom. Our corporate parent, The E. W. Scripps Company, is just a mile away, but our company leaders make it a point to stay out of our local journalism decision-making. They focus on running a strong and secure business; we focus on bringing you the news. You can trust us on that.”
The Gazette looks for opportunities to remind their community who their journalism is in service of. For them, having local, independent ownership is part of that story of service. Their primary accountability rests within their community.
The Day has a philanthropic arm that makes financial contributions to local nonprofits. The foundation has donated millions of dollars over the years, and that relationship is part of the story of the newspaper’s history in and commitment to the community it serves.
WITF included an editor’s note on the top of a story in their “Transforming Health” project. They said, “we maintain independence between editorial decisions and funding. But as a note of disclosure, WITF’s Transforming Health project receives financial support from Penn State Health. Read our policy on transparency in fundraising here.
The Coloradoan wrote about funding it received from a local cannabis company that allowed them to re-launch “Sacrificing Our Schools”  as a yearlong examination and discussion of public school funding in Colorado.
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The comment sections connected to news stories — on their own platforms and on social media — often remind me of a poorly thrown party. Imagine you decide to have people over. You stock the bar, put on some music and throw open the door. And then you … leave. You hope (assume?) people will be on their best behavior, and you expect to come home to a house that’s still in order. More from this edition can be found here and to receive the tips in your inbox each week click here.
You’ve probably heard it by now: The public doesn’t know what “anonymous source” means. I experienced this firsthand while talking to a group of video game journalists several years ago. Their assumption was that when a journalist quotes someone anonymously, the journalist doesn’t know the identity of the person and has never talked to the person. I explained that in most cases the journalist knows the source’s identity, and their editor likely does as well. After explaining this, it felt like everyone had lightbulbs going off inside their heads. More from this edition can be found here and to receive the tips in your inbox each week click here.
A new neighbor once said that until she got to know me a bit, she always thought of journalists as ambulance chasers. But she then — with no irony — told me how excited she was about a story she’d seen in the arts section that weekend that had allowed her to make a meaningful connection with a like-minded person. It didn’t register with her that local journalists had concretely enriched her life just in the last few days. More from this edition can be found here and to receive the tips in your inbox each week click here.
Trust Tips 4: Use Direct Language
Cutline, VOSOT, A1 — just because you say it in the newsroom doesn’t mean your audience will understand it. We all know how important it is to use words that help us communicate clearly with our audiences. That’s true for the language we use when reporting on complex topics, and when we talk about our own work. More from this edition can be found here and to receive the tips in your inbox each week click here.
Trust Tips 3: Be ready to discuss content you don't produce
Who do you trust to inform your audience of things that happen outside your coverage area? When was the last time you and your colleagues had a good talk about the stories you publish that you don’t produce yourselves? We’re here to tell you: Your audience is talking about those stories, and they’re holding you accountable for them. This is from our “Trust Tips” weekly newsletter. More from this edition can be found here and to receive the tips in your inbox each week click here.
Picture the process of how your newsroom decides which stories to cover. Which meetings? Which crimes? Which festivals? Which games? If we’re honest, a lot of those decisions happen intuitively. We have conventions we follow about what’s newsworthy and what’s not. We have big-picture fairness we’re trying to achieve when it comes to who and what gets attention. We know what stories we did last year and try not to repeat them. This is from our “Trust Tips” weekly newsletter. More from this edition can be found here and to receive the tips in your inbox each week click here.
Trust Tips 1: Ask how you could better earn trust
When was the last time you told your community that you value their trust? How often do you ask them how you could do better? In text? On air? On social media? In a newsletter? Acknowledging that you know some of them don’t trust you is powerful, as is asking for feedback. News consumers aren’t usually shy about telling us how we could do better, but asking for input directly (rather than just waiting to see what comments people leave on stories) can help get a constructive conversation going. This is from our “Trust Tips” weekly newsletter. More from this edition can be found here and to receive the tips in your inbox each week click here.
If one of your journalists writes a book about a story they have been working on or produces a documentary, highlight it. Two of WCPO's journalists were involved in publishing a book about "Fiona the Hippo," a local zoo animal that has gone viral. The news organization held a book signing and invited their users. More than 100 people attended the event.
If one of your journalists writes a book about a story they have been working on or produces a documentary, highlight it. Two of WCPO’s journalists were involved in publishing a book about “Fiona the Hippo,” a local zoo animal that has gone viral. The news organization held a book signing and invited their users. More than 100 people attended the event.
To better respond to users submitting feedback WCNC assigned specific roles to its journalists. Web producers were assigned to respond to Facebook messages and news managers respond to viewer emails. This has allowed the newsroom to address specific questions and concerns and has led to "exclusive" content & stories for WCNC.
To better respond to users submitting feedback WCNC assigned specific roles to its journalists. Web producers were assigned to respond to Facebook messages and news managers respond to viewer emails. This has allowed the newsroom to address specific questions and concerns and has led to “exclusive” content & stories for WCNC.
Virginian-Pilot
When encouraging engagement and response to comments on your website or on social media platforms, it’s important to make sure your newsroom is equipped to jump in and help. The Virginian-Pilot created a guide for their reporters and editors to help them better respond to user comments and increase engagement.
Being responsive isn't always easy, especially when the comments are negative or critical of your reporting. CALmatters used their newsroom account and one of their reporter's personal Twitter accounts to respond to criticism about the sources they use in their stories. They never received a response when offering to have the conversation, but felt it sent the message that their newsroom wants feedback from everyone, even people who are critical of their reporting.
Being responsive isn’t always easy, especially when the comments are negative or critical of your reporting. CALmatters used their newsroom account and one of their reporter’s personal Twitter accounts to respond to criticism about the sources they use in their stories. They never received a response when offering to have the conversation, but felt it sent the message that their newsroom wants feedback from everyone, even people who are critical of their reporting.
KCRG decided to explain to users how it was going to cover President Donald Trump's use of profanity to describe some third-world countries.
KCRG decided to explain to users how it was going to cover President Donald Trump’s use of profanity to describe some third-world countries. In the opinion piece, a news manager explains how they are going to cover the story differently than other media organizations, by focusing on the “why” and not the reactionary soundbites. This post allowed the newsroom to explain its news values and set itself apart from “the media,” a group that when lumped together can often be criticized and distrusted. KCRG also shared the post on Facebook and asked for feedback on how they chose to cover the story.
KCRG decided to explain to users how it was going to cover President Donald Trump's use of profanity to describe some third-world countries.
KCRG decided to explain to users how it was going to cover President Donald Trump’s use of profanity to describe some third-world countries. In the opinion piece, a news manager explains how they are going to cover the story differently than other media organizations, by focusing on the “why” and not the reactionary soundbites. This post allowed the newsroom to explain its news values and set itself apart from “the media,” a group that when lumped together can often be criticized and distrusted. KCRG also shared the post on Facebook and asked for feedback on how they chose to cover the story.
Annenberg Media updated their "about" section on their YouTube channel
Annenberg Media updated their “about” section on their YouTube channel to explain a new series they were launching called “Full Disclosure.” They told users, “We want you to trust us. We’re pulling back the curtain on the decisions that go into reporting and publishing stories at Annenberg Media…” The description provides clarity for the user while the newsroom capitalizes on a simple branding opportunity offered by the social platform.
Annenberg Media updated their "about" section on their YouTube channel
Annenberg Media updated their “about” section on their YouTube channel to explain a new series they were launching called “Full Disclosure.” They told users, “We want you to trust us. We’re pulling back the curtain on the decisions that go into reporting and publishing stories at Annenberg Media…” The description provides clarity for the user while the newsroom capitalizes on a simple branding opportunity offered by the social platform.
More than 60 students, teachers and chaperones visited the newsroom of the Fort Worth Star-Telegram.
More than 60 students, teachers, and chaperones visited the newsroom of the Fort Worth Star-Telegram. It was the first time the newsroom had opened its doors to the public since 2014. During the two and a half hour visit, students helped choose the story for the top of the home page, met photographers, reporters, and editors, and had an opportunity to try their hand at weather and traffic in front of the green screen. The feedback from the visit was overwhelmingly positive and the newsroom shared photos and videos from the event on their Facebook page.
WUSA took time to highlight their coverage of stop and frisk laws in Washington, D.C. in their on-air broadcast. In highlighting their work, they also asked people to contact them if they have been stopped and frisked and then reminded their users: "our reporting is only as strong as the community we're honored to serve."
WUSA took time to highlight their coverage of stop and frisk laws in Washington, D.C. in their on-air broadcast. In highlighting their work, they also asked people to contact them if they have been stopped and frisked and then reminded their users: “our reporting is only as strong as the community we’re honored to serve.”
When you bring news to people using many platforms, a best practice is to also share how users can contact you on all of those platforms. In a simple but effective move, WUSA created a full-screen TV graphic that tells users how they can contact the news organization. The graphic airs after every story in their "Verify" franchise. This has resulted in the newsroom receiving an additional 10-15 story ideas each day.
When you bring news to people using many platforms, a best practice is to also share how users can contact you on all of those platforms. In a simple but effective move, WUSA created a full-screen TV graphic that tells users how they can contact the news organization. The graphic airs after every story in their “Verify” franchise. This has resulted in the newsroom receiving an additional 10-15 story ideas each day.
Many news organizations host booths at festivals, but the Fort Worth Star-Telegram staff went a step further.
Many news organizations host booths at festivals, but the Fort Worth Star-Telegram staff went a step further. On top of showing up at a popular community event and interacting with the public, they decided to also help register people to vote. By being present in the community they allowed people to see them as real people and get to know them better. When people meet journalists and get to know them it can help build trust for the individual journalist, but also the news organization and the journalism industry as a whole.
Many news organizations host booths at festivals, but the Fort Worth Star-Telegram staff went a step further.
Many news organizations host booths at festivals, but the Fort Worth Star-Telegram staff went a step further. On top of showing up at a popular community event and interacting with the public, they decided to also help register people to vote. By being present in the community they allowed people to see them as real people and get to know them better. When people meet journalists and get to know them it can help build trust for the individual journalist, but also the news organization and the journalism industry as a whole.
Video: How to Submit a Letter to the Editor
The Tennessean produced a 41-second video  for users explaining how to submit a “letter to the editor.” They included information about where to send the letter and how many words it should be (250 or less). The video is concise and to the point. More importantly, it can be embedded on the website or easily shared on social and by including text on the screen, it is easily consumable.
Video: How to Submit a Letter to the Editor
The Tennessean produced a 41-second video  for users explaining how to submit a “letter to the editor.” They included information about where to send the letter and how many words it should be (250 or less). The video is concise and to the point. More importantly, it can be embedded on the website or easily shared on social and by including text on the screen, it is easily consumable.
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Newsroom:
While putting together an annual newspaper edition focused on progress, Enid went to Facebook to ask for story ideas. They were specific about what types of topics the story ideas should be about and included an email address for where to send ideas. The newsroom saw this as a way to get fresh story ideas for something they work on every year.
While putting together an annual newspaper edition focused on progress, Enid went to Facebook to ask for story ideas. They were specific about what types of topics the story ideas should be about and included an email address for where to send ideas. The newsroom saw this as a way to get fresh story ideas for something they work on every year.
Enid used Facebook to remind their users of what type of content they will delete and what type they allow in comment sections. Having a comment policy for your website and social platforms allows you to more easily moderate conversations with users. But, while you may have established these policies and have them visibly displayed, a reminder is always helpful.
Enid used Facebook to remind their users of what type of content they will delete and what type they allow in comment sections. Having a comment policy for your website and social platforms allows you to more easily moderate conversations with users. But, while you may have established these policies and have them visibly displayed, a reminder is always helpful.
Community Impact wanted to make sure its users understood how it was approaching primary election season. In a post on their website, they stressed how they will be reaching out to all candidates in contested races and would not be endorsing candidates. They also shared which races they would be covering. This post did not inspire negative comments from users, something that is rare for a political story.
Community Impact wanted to make sure its users understood how it was approaching primary election season. In a post on their website, they stressed how they will be reaching out to all candidates in contested races and would not be endorsing candidates. They also shared which races they would be covering. This post did not inspire negative comments from users, something that is rare for a political story.
When communities are faced with a big decision at the ballot box, we try our best to provide the facts. The Tennessean did that in an editorial but also included a section that shared who the journalists met with and talked to while putting the story together. The ballot measure ended up failing, but the newsroom received positive feedback about their in-depth coverage on the issue.
When communities are faced with a big decision at the ballot box, we try our best to provide the facts. The Tennessean did that in an editorial but also included a section that shared who the journalists met with and talked to while putting the story together. The ballot measure ended up failing, but the newsroom received positive feedback about their in-depth coverage on the issue.
The Gazette designed a button for their web stories that asked users if the information about how they reported a story was "helpful" or "not helpful." Users weighed in on that questions by simply clicking on the words. This was added to pull-out boxes and at the end of written stories.
The Gazette designed a button for their web stories that asked users if the information about how they reported a story was “helpful” or “not helpful.” Users weighed in on that questions by simply clicking on the words. This was added to pull-out boxes and at the end of written stories.
In print, multiple perspectives on an issue can often be found on the same page or in the same section, but online, each opinion or side of the story lives separately. The Gazette linked an editorial and three letters to the editor about a local issue together by using a pull-out box. The box highlighted the fact that the news organization had different perspectives available for users and then linked to each article.
In print, multiple perspectives on an issue can often be found on the same page or in the same section, but online, each opinion or side of the story lives separately. The Gazette linked an editorial and three letters to the editor about a local issue together by using a pull-out box. The box highlighted the fact that the news organization had different perspectives available for users and then linked to each article.
In print, multiple perspectives on an issue can often be found on the same page or in the same section, but online, each opinion or side of the story lives separately. The Gazette linked an editorial and three letters to the editor about a local issue together by using a pull-out box. The box highlighted the fact that the news organization had different perspectives available for users and then linked to each article.
In print, multiple perspectives on an issue can often be found on the same page or in the same section, but online, each opinion or side of the story lives separately. The Gazette linked an editorial and three letters to the editor about a local issue together by using a pull-out box. The box highlighted the fact that the news organization had different perspectives available for users and then linked to each article.
In an effort to be more transparent with its users, the Jefferson City News Tribune, wrote a column about how the editorial page works. In the column they discuss their mission as a news organization, explain that the editorial page is made up of people's opinions not news and then talk about how the page works. They explain that they are an independent paper that tends to lean conservative but they still look to include other views different than their own. They also embedded their user feedback form at the bottom of the article.
In an effort to be more transparent with its users, the Jefferson City News Tribune, wrote a column about how the editorial page works. In the column they discuss their mission as a news organization, explain that the editorial page is made up of people’s opinions not news and then talk about how the page works. They explain that they are an independent paper that tends to lean conservative but they still look to include other views different than their own. They also embedded their user feedback form at the bottom of the article.
When two opposing groups held rallies on the same day, the Jefferson City News Tribune took the opportunity to show users how they try to be balanced in their reporting. They published two articles (one about each rally) and then added a note at the top of each story linking to the story about the opposing rally. The analytics showed people were navigating to the stories from the link on the opposing story, in some cases.
When two opposing groups held rallies on the same day, the Jefferson City News Tribune took the opportunity to show users how they try to be balanced in their reporting. They published two articles (one about each rally) and then added a note at the top of each story linking to the story about the opposing rally. The analytics showed people were navigating to the stories from the link on the opposing story, in some cases.
The Jefferson City News Tribune used a pull-out box to highlight the variety of coverage and different perspectives included in their stories about an issue. The news organization addressed that the story was about an issue people have mixed feelings about. They then explained what the current article was going to highlight and focus on and then linked to stories that provided a different perspective. They also linked to opinion pieces about the topic.
The Jefferson City News Tribune used a pull-out box to highlight the variety of coverage and different perspectives included in their stories about an issue. The news organization addressed that the story was about an issue people have mixed feelings about. They then explained what the current article was going to highlight and focus on and then linked to stories that provided a different perspective. They also linked to opinion pieces about the topic.
The Jefferson City News Tribune created story pages for some of their bigger stories that provided a summary of the issue and then links to the previous stories written. In addition to a well-written summary of the issue, the news organization highlighted how "balanced and accurate reporting" was a priority for them and that creating a page like this, a one-stop shop with story links for big issues, is one way they are working to provide a full view of the issues.
The Jefferson City News Tribune created story pages for some of their bigger stories that provided a summary of the issue and then links to the previous stories written. In addition to a well-written summary of the issue, the news organization highlighted how “balanced and accurate reporting” was a priority for them and that creating a page like this, a one-stop shop with story links for big issues, is one way they are working to provide a full view of the issues.
WCPO created a pro/con pull-out box on their website for a story to clearly show users both sides of a tax issue. By making it look different on their website they were able to drive users attention to it. The story outperformed in metrics compared to normal metrics for stories like this.
WCPO created a pro/con pull-out box on their website for a story to clearly show users both sides of a tax issue. By making it look different on their website they were able to drive users attention to it. The story outperformed in metrics compared to normal metrics for stories like this.
In an effort to let users know they are listening to them and looking to include all perspectives when reporting a story, WITF added the following to the top of their web stories: ""Here are the most prominent perspectives on this story. We are on the lookout for stereotypes and assumptions in our own work, and we invite you to point out we may have missed. Contact us on our Trusting News page."
In an effort to let users know they are listening to them and looking to include all perspectives when reporting a story, WITF added the following to the top of their web stories: “Here are the most prominent perspectives on this story. We are on the lookout for stereotypes and assumptions in our own work, and we invite you to point out we may have missed. Contact us on our Trusting News page.”
To highlight their push for including multiple perspectives in stories, WITF added the following to the top of some web stories: "WITF strives to provide nuanced perspectives from the most authoritative sources. We are on the lookout for biases or assumptions in our own work, and we invite you to point out any we may have missed. Contact us on our Trusting News page."
To highlight their push for including multiple perspectives in stories, WITF added the following to the top of some web stories: “WITF strives to provide nuanced perspectives from the most authoritative sources. We are on the lookout for biases or assumptions in our own work, and we invite you to point out any we may have missed. Contact us on our Trusting News page.”
A journalist at the Community Impact newspaper group used Twitter to talk about the news organization's mission and explain journalism. The journalist used a personal account to share the information in a Twitter thread. He discussed how they work to be accurate in their reporting and offered to answer any questions people have about the news organization's coverage or journalism in general.
A journalist at the Community Impact newspaper group used Twitter to talk about the news organization’s mission and explain journalism. The journalist used a personal account to share the information in a Twitter thread. He discussed how they work to be accurate in their reporting and offered to answer any questions people have about the news organization’s coverage or journalism in general.
To define their mission as a news organization the Christian Science Monitor wrote an editorial to their readers. They discussed how their focus is to move off the left-right political axis and focus their reporting on the ideas behind the news. They said some readers get this, some seem "too deep" in the polarized world and others point to ways the news organization can do this better. In addition to the editorial, they also asked for feedback on social media.
To define their mission as a news organization the Christian Science Monitor wrote an editorial to their readers. They discussed how their focus is to move off the left-right political axis and focus their reporting on the ideas behind the news. They said some readers get this, some seem “too deep” in the polarized world and others point to ways the news organization can do this better. In addition to the editorial, they also asked for feedback on social media.
After a survey about low trust in media was published, the Christian Science Monitor asked their Facebook followers if they trusted the news organization. Editors said the comments received were "very constructive." They said they received much more praise than criticism and the criticism received was constructive. The news organization made sure to monitor and respond to comments and said they were surprised how enthusiastic people were about providing feedback.
After a survey about low trust in media was published, the Christian Science Monitor asked their Facebook followers if they trusted the news organization. Editors said the comments received were “very constructive.” They said they received much more praise than criticism and the criticism received was constructive. The news organization made sure to monitor and respond to comments and said they were surprised how enthusiastic people were about providing feedback.
The Coloradoan created a Facebook group for their community so people can get answers about what is happening in their local neighborhoods. They partnered with their local fire agency who also chimes in and provides answers to some of the questions. The news organization created user guidelines and is very clear about what people should expect from the group. So far, they said, feedback has been very positive and they have been able to get local utility companies and the police department involved in discussions as well.
The Coloradoan posted an article on their website explaining why they waited to report on sexual misconduct allegations against a local comedian.
The Coloradoan posted an article on their website explaining why they waited to report on sexual misconduct allegations against a local comedian. To explain why their reporting came later, while other news organizations published it sooner, the article discussed their reporting process to verify the information and the ethical considerations they had to make along the way. When they shared the article on Facebook there was one critical commenter who apologized for earlier comments made after reading the reporting explanation.
The Coloradoan posted an article on their website explaining why they waited to report on sexual misconduct allegations against a local comedian.
The Coloradoan posted an article on their website explaining why they waited to report on sexual misconduct allegations against a local comedian. To explain why their reporting came later, while other news organizations published it sooner, the article discussed their reporting process to verify the information and the ethical considerations they had to make along the way. When they shared the article on Facebook there was one critical commenter who apologized for earlier comments made after reading the reporting explanation.
The Coloradoan added a note to the top of a story about allegations of sexual misconduct against a local comedian.
The Coloradoan added a note to the top of a story about allegations of sexual misconduct against a local comedian. The newspaper posted their story on the issue later than other news organizations and wanted to explain why. The note read: “To investigate this story, the Coloradoan spent the past month vetting accounts, speaking to police and interviewing all parties involved before publishing this story.” In addition, they wrote a separate editorial about their decision to wait on publishing that explained their reporting process and decision making.
When sharing a story about someone who died by suicide on Facebook, the Coloradoan used the post as a way to explain their approach to covering suicides. The Facebook post read: "It's the Coloradoan's policy not to report on individual suicides unless the act is in a public place or involves a high-profile person, such as in this case. We felt it was important to report on this story to complete our coverage of the case and provide resources for those struggling with mental illness." The news team did a good job responding to commenters in an appropriate tone and used national guidelines from the CDC to help explain their position.
When sharing a story about someone who died by suicide on Facebook, the Coloradoan used the post as a way to explain their approach to covering suicides. The Facebook post read: “It’s the Coloradoan’s policy not to report on individual suicides unless the act is in a public place or involves a high-profile person, such as in this case. We felt it was important to report on this story to complete our coverage of the case and provide resources for those struggling with mental illness.” The news team did a good job responding to commenters in an appropriate tone and used national guidelines from the CDC to help explain their position.
Enid News and Eagle received critical comments after sharing a story on Facebook. The commenter was critical of their overall news coverage, specifically mistakes found in the paper. The news organizations responded to the commenter, explaining where corrections can be found and how the paper strives for accuracy. When responding, Enid also discussed the important role it serves in the community.
Enid News and Eagle received critical comments after sharing a story on Facebook. The commenter was critical of their overall news coverage, specifically mistakes found in the paper. The news organizations responded to the commenter, explaining where corrections can be found and how the paper strives for accuracy. When responding, Enid also discussed the important role it serves in the community.
The Gazette used a historic photo of their newsroom to highlight their connection to the community. The news organization did something similar before, but saw a more positive response when using a photo from the past. The post also asked users for feedback by including a link to a Google Form.
The Gazette used a historic photo of their newsroom to highlight their connection to the community. The news organization did something similar before but saw a more positive response when using a photo from the past. The post also asked users for feedback by including a link to a Google Form.
Using Facebook the Gazette asked users for story ideas. They stressed their focus on community issues and specifically asked for ideas on what types of local stories the news organization should cover. The news team felt the comments were productive and that their focus on "local" in the post helped keep the conversation and comments positive.
Using Facebook the Gazette asked users for story ideas. They stressed their focus on community issues — and their local ownership — and specifically asked for ideas on what types of local stories the news organization should cover. The news team felt the comments were productive and that their focus on “local” in the post helped keep the conversation and comments positive.
The Gazette used Twitter to remind users of its mission. While sharing a link to a story about opioid abuse, the news team explained why they covered the topic from a particular angle and reminded users part of their mission is to "look for solutions facing Iowa."
The Gazette used Twitter to remind users of its mission. While sharing a link to a story about opioid abuse, the news team explained why they covered the topic from a particular angle and reminded users part of their mission is to “look for solutions facing Iowa.”
The Gazette used the Facebook Story (About) feature to share their history as a news organization. They discussed how long they have served the community and highlighted milestones along the way. By completing this section, anyone who clicks on their Facebook page will be able to learn more about their news organization and history in the community.
The Gazette used the Facebook Story (About) feature to share their history as a news organization. They discussed how long they have served the community and highlighted milestones along the way. By completing this section, anyone who clicks on their Facebook page will be able to learn more about their news organization and history in the community.
The Jefferson City News Tribune remembered a city employee who died by posting about her death on their Facebook page. The news organization found it was an easy way to highlight previous coverage featuring this individual and show their local ties to the community.
The Jefferson City News Tribune remembered a city employee who died by posting about her death on their Facebook page. The news organization found it was an easy way to highlight previous coverage featuring this individual and show their local ties to the community.
The Jefferson City News Tribune decided to tackle "fake news" rhetoric head-on. They published a simple message on Facebook: "We hate fake news, too." In the post, they also linked to their "about us" page on their website and asked for feedback using a Google Form.
The Jefferson City News Tribune decided to tackle “fake news” rhetoric head-on. They published a simple message on Facebook: “We hate fake news, too.” In the post, they also linked to their “about us” page on their website and asked for feedback using a Google Form.
The Jefferson City News Tribune wrote about an award their news team won and shared the post on Facebook. "When Jefferson City wins, so do we," it read. The post then discussed one of the stories the news organization won an award for which was a photograph of a local baseball team's victory. The newspaper also congratulated the journalists and recognized the baseball team in the post.
The Jefferson City News Tribune wrote about an award their news team won and shared the post on Facebook. “When Jefferson City wins, so do we,” it read. The post then discussed one of the stories the news organization won an award for which was a photograph of a local baseball team’s victory. The newspaper also congratulated the journalists and recognized the baseball team in the post.
While covering a local political story that was divisive in the community, the Jefferson City News Tribune decided to write about their approach to covering the issue. On their website they published a column explaining the news decisions they made and how they incorporated coverage from national news organizations. Their goal was to explain to users that they were making news coverage decisions with the public in mind. They said they received positive and negative feedback, with one individual saying the column motivated them to reach out to the newsroom.
While covering a local political story that was divisive in the community, the Jefferson City News Tribune decided to write about their approach to covering the issue. On their website, they published a column explaining the news decisions they made and how they incorporated coverage from national news organizations. Their goal was to explain to users that they were making news coverage decisions with the public in mind. They said they received positive and negative feedback, with one individual saying the column motivated them to reach out to the newsroom.
The Jefferson City News Tribune wrote about an award their news team won and shared the post on Twitter. "When Jefferson City wins, so do we," it read. The post then discussed one of the stories the news organization won an award for which was a photograph of a local baseball team's victory. The newspaper also congratulated the journalists and recognized the baseball team in the post.
The Jefferson City News Tribune wrote about an award their news team won and shared the post on Twitter. “When Jefferson City wins, so do we,” it read. The post then discussed one of the stories the news organization won an award for which was a photograph of a local baseball team’s victory. The newspaper also congratulated the journalists and recognized the baseball team in the post.
The Standard-Examiner hosted a Facebook Live to describe how their news process works. During the video the newspaper's executive editor and publisher talked about how they make coverage decisions, select stories and how the editorial process works. They took questions live from the audience and received more than 2,000 views.
The Standard-Examiner hosted a Facebook Live to describe how their news process works. During the video, the newspaper’s executive editor and publisher talked about how they make coverage decisions, select stories and how the editorial process works. They took questions live from the audience and received more than 2,000 views.
The Day used social media and their reporting to connect members of their community. After two women took an ad out in their newspaper looking for a relative, the Day wrote a story about it. After the story published, they found the relative and the Day wrote a follow-up story. When sharing the story link on Facebook the news organization highlighted how their reporting helped reunite the family.
The Day used social media and their reporting to connect members of their community. After two women took an ad out in their newspaper looking for a relative, the Day wrote a story about it. After the story published, they found the relative and the Day wrote a follow-up story. When sharing the story link on Facebook the news organization highlighted how their reporting helped reunite the family.
The Day used Facebook to highlight a historic winter event from the past. In the post they mentioned the journalists who worked on the story by name and included information about how long they had been covering these topics to help demonstrate the journalists' credibility and expertise.
The Day used Facebook to highlight a historic winter event from the past. In the post, they mentioned the journalists who worked on the story by name and included information about how long they had been covering these topics to help demonstrate the journalists’ credibility and expertise.
The Day used Facebook to answer questions from users about how their news process works. They used the opportunity to explain story selection, coverage priorities and their journalism ethics. The Q&A, conducted through the comments section of the post on Facebook, reached more than 5,000 people and almost all of the feedback was positive, even when the answer was not exactly what the user wanted to hear.
The Day used Facebook to answer questions from users about how their news process works. They used the opportunity to explain story selection, coverage priorities and their journalism ethics. The Q&A, conducted through the comments section of the post on Facebook, reached more than 5,000 people and almost all of the feedback was positive, even when the answer was not exactly what the user wanted to hear.
The Day discussed their ownership structure by posting to their Facebook page. They used recent grants given out by the news organization's foundation as a way to highlight their company structure and explain their commitment to the community.
The Day discussed their ownership structure by posting to their Facebook page. They used recent grants given out by the news organization’s foundation as a way to highlight their company structure and explain their commitment to the community.
USA TODAY used Twitter to share how they are working to earn trust from users. While highlighting a timely stat about the spread of misinformation, the news organization included a link to a story they wrote about why earning user trust is important to them.
USA TODAY used Twitter to share how they are working to earn trust from users. While highlighting a timely stat about the spread of misinformation, the news organization included a link to a story they wrote about why earning user trust is important to them.
While working on a long-term investigative project about local law enforcement, WCPO thought about how their users may respond to the story once it was published. They realized they may get pushback for investigating police officers and decided to publish a story explaining why they are holding law enforcement accountable. They also highlight how being a watchdog is part of their mission as a news organization. The news team said the explainer story helped keep the focus on their reporting and what they uncovered instead of anti-cop rhetoric they were anticipating.
While working on a long-term investigative project about local law enforcement, WCPO thought about how their users may respond to the story once it was published. They realized they may get pushback for investigating police officers and decided to publish a story explaining why they are holding law enforcement accountable. They also highlight how being a watchdog is part of their mission as a news organization. The news team said the explainer story helped keep the focus on their reporting and what they uncovered instead of anti-cop rhetoric they were anticipating.
WCPO wrote a web article explaining the important role trust plays in their relationship with their community. The article discussed their participation in the Trusting News project and highlighted how they are going to try to be more trustworthy. The web article also invited feedback from users.
WCPO wrote a web article explaining the important role trust plays in their relationship with their community. The article discussed their participation in the Trusting News project and highlighted how they are going to try to be more trustworthy. The web article also invited feedback from users.
WCPO discussed their core beliefs as a news organization while updating their "about" page on their website. They told users they loved their city, discussed how they strive for accuracy and said one of their goals is to be transparent with users. The post was also shared on Facebook where it received hundreds of comments. The news organization said the post worked well and "people seemed to relate, ask questions and respond" to them.
WCPO discussed their core beliefs as a news organization while updating their “about” page on their website. They told users they loved their city, discussed how they strive for accuracy and said one of their goals is to be transparent with users. The post was also shared on Facebook where it received hundreds of comments. The news organization said the post worked well and “people seemed to relate, ask questions and respond” to them.
WCPO shared a Washington Post article about President Donald Trump on Facebook and added a note about how they choose to cover the president and politicians. They wanted to highlight how they hold people in power accountable because of how it impacts the public.
WCPO shared a Washington Post article about President Donald Trump on Facebook and added a note about how they choose to cover the president and politicians. They wanted to highlight how they hold people in power accountable because of how it impacts the public.
WCPO published a story explaining how the editorial board and process works at their news organization. The story discussed what topics they will focus editorials on and their policy when it comes to endorsing candidates.
WCPO published a story explaining how the editorial board and process works at their news organization. The story discussed what topics they will focus editorials on and their policy when it comes to endorsing candidates.
WITF discussed their participation in the Trusting News project in a post on their website. They also shared the post on Facebook and asked for feedback. Overall, WITF journalists said comments were positive.
WITF discussed their participation in the Trusting News project in a post on their website. They also shared the post on Facebook and asked for feedback. Overall, WITF journalists said comments were positive.
By posting a story on their website, WITF decided to explain how journalists put together one of the shows they air. The article discussed how they use wire content and other national news coverage. It also discussed how much of the news segment is local.
In a story on their website, WITF explains how journalists put together one of the shows they air. The article discusses how they use wire content and other national news coverage, and what their relationship is to those partner organizations. It also discusses how much of the news segment is local.
WITF wanted to show users they are connected to the community so they added a note at the top of a story. It read, "WITF is part of your community. We're your neighbors. We invest in this type of reporting because it's vital to talk about life in our region, not about politics. Learn more about our involvement in the Trusting News project."
WITF wanted to show users they are connected to the community so they added a note at the top of a story. It read, “WITF is part of your community. We’re your neighbors. We invest in this type of reporting because it’s vital to talk about life in our region, not about politics. Learn more about our involvement in the Trusting News project.”
KCRG used the viral, controversial Sinclair Broadcasting video as a jumping off point to talk about their own ownership. In the post, they remind readers of their ethics policy, and state in no uncertain terms that coverage decisions are made locally. The news organization said readers appreciated the openness.
KCRG used the viral, controversial Sinclair Broadcasting video as a jumping off point to talk about their own ownership. In the post, they remind readers of their ethics policy, and state in no uncertain terms that coverage decisions are made locally. The news organization said readers appreciated the openness.
Sometimes explaining why you are not covering a story is just as helpful for your users as explaining why you are covering one. KCRG did just that when users asked them why they were not covering all school threats happening in the community. They decided to write an explainer story on their website explaining when and why they will cover school threats and also when they will not. The policy was one that was known inside the newsroom but it was the first time they were making their policy public.
Sometimes explaining why you are not covering a story is just as helpful for your users as explaining why you are covering one. KCRG did just that when users asked them why they were not covering all school threats happening in the community. They decided to write an explainer story on their website explaining when and why they will cover school threats and also when they will not. The policy was one that was known inside the newsroom but it was the first time they were making their policy public.
Sometimes explaining why you are not covering a story is just as helpful for your users as explaining why you are covering one. KCRG did just that when users asked them why they were not covering all school threats happening in the community. They decided to write an explainer story on their website explaining when and why they will cover school threats and also when they will not. The policy was one that was known inside the newsroom but it was the first time they were making their policy public.
Sometimes explaining why you are not covering a story is just as helpful for your users as explaining why you are covering one. KCRG did just that when users asked them why they were not covering all school threats happening in the community. They decided to write an explainer story on their website explaining when and why they will cover school threats and also when they will not. The policy was one that was known inside the newsroom but it was the first time they were making their policy public.
When a suicide occurred on campus, Annenberg Media staff were torn on whether or not they should report on the incident. As they debated their options and talked about the legal issues internally, they also decided to share their thought process and reporting process with their users. Several of the reporters and news managers/professors were interviewed about why they covered the suicide. In the video, posted to Instagram and YouTube, the journalists discussed their policy when it comes to covering suicides and also linked to mental health resources available for those in need.
When a suicide occurred on campus, Annenberg Media staff were torn on whether or not they should report on the incident. As they debated their options and talked about the legal issues internally, they also decided to share their thought process and reporting process with their users. Several of the reporters and news managers/professors were interviewed about why they covered the suicide. In the video, posted to Instagram and YouTube, the journalists discussed their policy when it comes to covering suicides and also linked to mental health resources available for those in need.
Annenberg Media realized it was in need of a corrections policy. In the process of creating one, they also took a look at their ethics policy and decided to share it with the public. In addition to making the policy public, they built it in a way that could be searched by keywords. They also wrote it in a way that non-journalists could understand. They did not include any industry jargon and tried to think as a user when categorizing and building the webpage.
Annenberg Media realized it was in need of a corrections policy. In the process of creating one, they also took a look at their ethics policy and decided to share it with the public. In addition to making the policy public, they built it in a way that could be searched by keywords. They also wrote it in a way that non-journalists could understand. They did not include any industry jargon and tried to think like a user when categorizing and building the webpage.
When faced with the question of whether or not to cover another school threat in the D.C.-area, WUSA decided to pose the question to their audience. "Should the media report on all threats targeted at schools? Tweet us your thoughts using #OffScriptOn9," they posted in Twitter. In the Twitter thread they discussed that they did not have a set policy about whether or not cover school threats and that the newsroom is often debating this issue internally.
When faced with the question of whether or not to cover another school threat in the D.C.-area, WUSA decided to pose the question to their audience. “Should the media report on all threats targeted at schools? Tweet us your thoughts using #OffScriptOn9,” they posted on Twitter. In the Twitter thread, they discussed that they did not have a set policy about whether or not cover school threats and that the newsroom is often debating this issue internally.
In an on-air story, WUSA added language to highlight their committment to following-up on stories. They discussed how following up on important stories is a priority and part of responsible journalism. Adding the language was easy to do and felt right, according to the news organization.
In an on-air story, WUSA added language to highlight their commitment to following-up on stories. They discussed how following up on important stories is a priority and part of responsible journalism. Adding the language was easy to do and felt right, according to the news organization.
When faced with critical comments from a user on Facebook, Standard-Examiner used the opportunity to explain the reasoning behind why they cover certain stories, what requirements a story needs to meet in order to be relevant, and how their advertising department is separate from their newsroom. The commenter wanted them to make promises they couldn't make, but the news organization said it felt the back and forth with the commenter and the newsroom's explanations helped others better understand their news priorities and how they make decisions.
Some users assume journalists sensationalize news to make money. In this example, the accusation was direct: “Standard, has your marketing department worked out how many unique impressions and page views you get per dead kid?” The staff used the opportunity to explain the reasoning behind why they cover certain stories, what requirements a story needs to meet in order to be relevant, and how their advertising department is separate from their newsroom. The commenter wanted them to make promises they couldn’t make, but the news organization said it felt the back and forth with the commenter and the newsroom’s explanations helped others better understand their news priorities and how they make decisions.
When faced with complaints about their paywall, The Day responded directly to users and explained why the paywall was necessary. They discussed how many people they employ and the costs associated with those employees. They also highlighted their news coverage and its impact on the community. The news organization said responding to critical comments is something they need to do more. They said that while it takes time and sometimes does not have immediate results, "the cumulative effect could be great."
Comments can be a great way to defend and explain your journalism. When faced with complaints about their paywall, The Day responded directly to users in the comments on a Facebook post and explained why the paywall was necessary. They discussed how many people they employ and the costs associated with those employees. They also highlighted their news coverage and its impact on the community. The news organization said responding to critical comments is something they need to do more. They said that while it takes time and sometimes does not have immediate results, “the cumulative effect could be great.”
WITF decided to share their ethics policy and explain how it impacts their news decisions. In the post, on their webiste, the newsroom discussed how, when and why it may use anonymous sources, how it handles corrections, how it handles story selection and more.
WITF decided to share their ethics policy and explain how it impacts their news decisions. In the post, on their website, the newsroom discussed how, when and why it may use anonymous sources, how it handles corrections, how it handles story selection and more.
The State wanted to make sure all members of one of their Facebook groups understood their community guidelines. They also wanted to revist the rules to clearly state what is allowed and what is not. Once they came up with the revised guidelines, they pinned the post to the top of the group. Here is what they posted: "The Buzz is a place on Facebook where those interested in South Carolina politics can discuss current events and related topics. We encourage thoughtful comments from a wide range of viewpoints, and support passionate and respectful dialogue. We will not tolerate personal attacks, threats, obscenity, profanity, political campaigning or commercial promotion. Moderators maintain the right to remove violating comments and suspend or ban users when necessary."
The State wanted to make sure all members of one of their Facebook groups understood their community guidelines. They also wanted to revisit the rules to clearly state what is allowed and what is not. Once they came up with the revised guidelines, they pinned the post to the top of the group. Here is what they posted: “The Buzz is a place on Facebook where those interested in South Carolina politics can discuss current events and related topics. We encourage thoughtful comments from a wide range of viewpoints and support passionate and respectful dialogue. We will not tolerate personal attacks, threats, obscenity, profanity, political campaigning or commercial promotion. Moderators maintain the right to remove violating comments and suspend or ban users when necessary.”
The Tennessean created a video to explain why their editorial board asked for a mayor's resignation. The newsroom said it felt the video format added a lot of value to the message and they enjoyed being able to explain how and why the decision was made instead of just writing a column. The newsroom also went live on Facebook to explain their decision.
The Tennessean created a video to explain why their editorial board asked for a mayor’s resignation. The newsroom said it felt the video format added a lot of value to the message and they enjoyed being able to explain how and why the decision was made instead of just writing a column. The newsroom also went live on Facebook to explain their decision.
The Tennessean went live on Facebook to explain why their editorial board asked for a mayor's resignation. By going live on Facebook the journalists provided users a place to be heard and receive feedback.The newsroom also created a video to explain how and why the decision was made.
The Tennessean went live on Facebook to explain why their editorial board asked for a mayor’s resignation. By going live on Facebook the journalists provided users a place to be heard and receive feedback. The newsroom also created a video to explain how and why the decision was made. 
After receiving a lot of criticism for a published "letter to the editor," the State decided to add an editor's note to the bottom of all letters printed by the news organization. The note reads, "The State publishes a cross section of the letters we receive from South Carolinians in order to provide a forum for our community and also to allow our community to get a good look at itself, for good or bad. The letters represent the views of the letter writers, not necessarily of The State."
After receiving a lot of criticism for a published letter to the editor, The State decided to add an editor’s note to the bottom of all letters printed by the news organization. The note reads, “The State publishes a cross section of the letters we receive from South Carolinians in order to provide a forum for our community and also to allow our community to get a good look at itself, for good or bad. The letters represent the views of the letter writers, not necessarily of The State.”
To explain how they gather information and fact-check the information they receive, the Community Impact Newspaper group wrote a story for their website. The story focused on a recent article about opioid abuse and discussed how they try to balance opinions and viewpoints published in their news content.
To explain how they gather information and fact-check the information they receive, the Community Impact Newspaper group wrote a story for their website. The story focused on a recent article about opioid abuse and discussed how they try to balance opinions and viewpoints published in their news content.
While working on a story about the Parkland school shooting, a reporter for the Christian Science Monitor decided to share how she was able to get in touch with the students she quoted in her article. She said it felt "totally natural" to include this information and helped her explain her reporting process to her users.
While working on a story about the Parkland school shooting, A reporter for the Christian Science Monitor decided to share how she was able to get in touch with the students she quoted in her article. She said it felt “totally natural” to include this information and helped her explain her reporting process to her users.
A lot of users wonder why certain stories make it into the news cycle while others do not. The Christian Science Monitor decided to add an editor's note to one of their newsletters explaining why a story was being covered. They shared how the story idea became a "talker" during the editorial meeting and that impacted their decision to include the story in their news coverage.
A lot of users wonder why certain stories make it into the news cycle while others do not. The Christian Science Monitor decided to add an editor’s note to one of their newsletters explaining why a story was being covered. They shared how the story idea became a “talker” during the editorial meeting and that impacted their decision to include the story in their news coverage.
Throughout an investigative story, WUSA explained to its users how they produced a story. The reporter began by relating to the community by explaining his connection to the city of Washington, D.C. Then the reporter explained what questions they were trying to answer by doing the story and why they felt it was an important story to produce. Throughout the story they discuss their reporting process and invite feedback and questions. The reporter even offers his cell phone to users on-air.
Throughout an investigative story, WUSA explained to its users how they produced a story. The reporter began by relating to the community by explaining his connection to the city of Washington, D.C. Then the reporter explained what questions they were trying to answer by doing the story and why they felt it was an important story to produce. Throughout the story they discuss their reporting process and invite feedback and questions. The reporter even offers his cell phone to users on-air.
After receiving a 911 audio tape close to air time WUSA found itself in a situation where it had to turn a story quickly. Like many breaking news situations, this means, information may come out in pieces and not all in one concise story. To explain this, WUSA let the user in on their reporting process by adding the following language on-air: "We have about a half-hour of 9-1-1 audio that our team is going through, right now -- If there's anything else in there that's important to pass along -- we'll have it for you tomorrow morning, on Wake up Washington."
After receiving a 911 audio tape close to air time WUSA found itself in a situation where it had to turn a story quickly. Like many breaking news situations, this means, information may come out in pieces and not all in one concise story. To explain this, WUSA let the user in on their reporting process by adding the following language on-air: “We have about a half-hour of 9-1-1 audio that our team is going through, right now — If there’s anything else in there that’s important to pass along — we’ll have it for you tomorrow morning, on Wake up Washington.”
While searching for a photo to depict the country of Africa, the Christian Science Monitor news team realized it did not have appropriate photos to include in the story. They decided to talk openly with their users about what they felt was a lack of photos options. In the post, they also discussed how they were going to obtain photos to better depict the country in a fair and appropriate way.
While searching for a photo to depict the country of Africa, the Christian Science Monitor news team realized it did not have appropriate photos to include in the story. They decided to talk openly with their users about what they felt was a lack of photos options. In the post, they also discussed how they were going to obtain photos to better depict the country in a fair and appropriate way.
When hosting a debate, Annenberg Media had to decided who was going to moderate the conversation. The decision was not taken lightly and there was a lot of thought that went into the process. They wanted to make sure they were being fair, unbiased and thinking about diversity while selecting a moderator. To explain their decision process and how they chose a debate moderator, they created a video for Instagram Stories and YouTube.
When hosting a debate, Annenberg Media had to decided who was going to moderate the conversation. The decision was not taken lightly and there was a lot of thought that went into the process. They wanted to make sure they were being fair, unbiased and thinking about diversity while selecting a moderator. To explain their decision process and how they chose a debate moderator, they created a video for Instagram Stories and YouTube.
While sharing a crime story on Facebook, the Coloradoan received questions about how they approach covering crime stories. In the comments section of the Facebook post, the news organization explained their crime coverage policy and answered questions from users.
While sharing a crime story on Facebook, the Coloradoan received questions about how they approach covering crime stories. In the comments section of the Facebook post, the news organization explained their crime coverage policy and answered questions from users.
After sharing some information about how they cover crime on Facebook, the Coloradoan decided to write a web story going into more detail about what their crime coverage policy is. By creating a separate page they are able to link to this when future questions up and can easily update it if their policy changes.
After sharing some information about how they cover crime on Facebook, the Coloradoan decided to write a web story going into more detail about what their crime coverage policy is. By creating a separate page they are able to link to this when future questions up and can easily update it if their policy changes.
When a commenter on Facebook was critical of language included in a story, the Enid staff responded directly and explained why the information was included. For this particular story, the information was coming directly from an affidavit so the journalist explained that it was official information from a court document and that is why they decided to include it in their story.
When a commenter on Facebook was critical of language included in a story, the Enid staff responded directly and explained why the information was included. For this particular story, the information was coming directly from an affidavit so the journalist explained that it was official information from a court document and that is why they decided to include it in their story.
The Gazette decided to explain how it covered a story by writing a separate article on their website and linking to it from the main story page. They included the link inside a pull-out box on the story page.
The Gazette decided to explain how it covered a story by writing a separate article on their website and linking to it from the main story page. They included the link inside a pull-out box on the story page.
The Gazette decided to explain how it covers crime stories by writing an FAQ on their website. By making it a separate article, it is something they can continuously link to and change if their policy or approach changes.
The Gazette decided to explain how it covers crime stories by writing an FAQ on their website. By making it a separate article, it is something they can continuously link to and change if their policy or approach changes.
When the comics printed in the paper were printed in black and white instead of color, there was a question from a reader, wondering why. The Standard-Examiner answered that question in a Q&A post on Facebook.
When the comics printed in the paper were printed in black and white instead of color, there was a question from a reader, wondering why. The Standard-Examiner answered that question in a Q&A post on Facebook. They addressed the financial factors behind the decision. “The Standard-Examiner strives to produce a daily product that readers enjoy, but when a local newspaper experiences unexpected increases in costs, it must find a way to adjust. This week is one such example.”
After creating a poll on Facebook about guns, the Standard-Examiner received a question about the words they were using to describe certain guns. The news organization explained why they were using certain terms and asked for feedback from users about the issue.
After creating a poll on Facebook about guns, the Standard-Examiner received a question about the words they were using to describe certain guns. The news organization explained why they were using certain terms (and the role the Associated Press played in that) and asked for feedback from users about the issue.
When the Olympics took place in a time zone 14 hours ahead of most U.S. audiences, USA TODAY faced complaints about "spoilers" in their coverage. This post explained why they prioritize sharing information as it happens, rather than waiting for prime time. Plus, they offered a few tips to help readers customize their notifications, good knowledge to share in many situations.
When the Olympics took place in a time zone 14 hours ahead of most U.S. audiences, USA TODAY faced complaints about “spoilers” in their coverage. This post explained why they prioritize sharing information as it happens, rather than waiting for prime time. Plus, they offered a few tips to help readers customize their notifications, good knowledge to share in many situations.
When a snowstorm delayed the delivery of their newspaper, the Virginian-Pilot published a story to their website and social media channels explaining that there would/could be a delay in delivery. The post also linked to a digital version of the newspaper that people could view immediately.
When a snowstorm delayed the delivery of their newspaper, the Virginian-Pilot published a story to their website and social media channels explaining that there would/could be a delay in delivery. The post also linked to a digital version of the newspaper that people could view immediately.
The Virginian-Pilot wrote a story explaining the difference between news, opinion and analysis in their paper. The discussed how they define each title and how users can tell them apart.
The Virginian-Pilot wrote a story explaining the difference between news, opinion and analysis in their paper. The discussed how they define each title and how users can tell them apart.
The Virginian-Pilot wrote a story explaining how it writes headlines. The piece discussed how digital and print headlines may be different sometimes and explaining their approach to subject.
The Virginian-Pilot wrote a story explaining how it writes headlines. The piece discussed how digital and print headlines may be different sometimes and explaining their approach to subject.
During Sunshine Week, The Virginian-Pilot wrote about how public information laws and FOIA work. They talked about how anyone can request information and provided a step-by-step guide waling people through the process. Sharing this information allowed them a chance to talk more about their commitment to the community and show users they are here to help.
During Sunshine Week, The Virginian-Pilot wrote about how public information laws and FOIA work. They talked about how anyone can request information and provided a step-by-step guide waling people through the process. Sharing this information allowed them a chance to talk more about their commitment to the community and show users they are here to help.
The Virginian-Pilot wrote a story explaining what an anonymous source is and isn't. They discussed when they may use anonymous sources and also explained why you will not see them use them that often.
The Virginian-Pilot wrote a story explaining what an anonymous source is and isn’t. They discussed when they may use anonymous sources and also explained why you will not see them use them that often.
The Virginian-Pilot wrote a story explaining how their "letters to the editor" section works. It talked about how stories are selected and who is in charge of selecting the stories. The explanation post was also published in print.
The Virginian-Pilot wrote a story explaining how their “letters to the editor” section works. It talked about how stories are selected and who is in charge of selecting the stories. The explanation post was also published in print.
Your commenters can be some of your most opinionated readers, and sometimes they have questions about the comments themselves. The Virginian-Pilot created a FAQ that addressed questions about usernames, community guidelines, bans and more. Plus, having a clear policy can help when they do need to enforce the rules.
Your commenters can be some of your most opinionated readers, and sometimes they have questions about the comments themselves. The Virginian-Pilot created an FAQ that addressed questions about usernames, community guidelines, bans and more. Plus, having a clear policy can help when they do need to enforce the rules.
As journalists, we sometimes forget that words in our daily vocabulary might not be familiar to readers. The Virginian-Pilot created a plain-language glossary, explaining terms like wire, editorial, exclusive, and more. Having this reference can come in handy when readers have questions, like whether "analysis" is news or opinion.
As journalists, we sometimes forget that words in our daily vocabulary might not be familiar to readers. The Virginian-Pilot created a plain-language glossary, explaining terms like wire, editorial, exclusive, and more. Having this reference can come in handy when readers have questions, like whether “analysis” is news or opinion.
WCNC does not normally air the raw footage of officer involved shootings but after reviewing the body camera footage and discussing it internally, they decided to air portions of video from obtained from local police. Since this was something their users may not be used to seeing, they wrote a story on their website about their decision to air the video and how they came to their decision.
WCNC does not normally air the raw footage of officer-involved shootings but after reviewing the body camera footage and discussing it internally, they decided to air portions of video from obtained from local police. Since this was something their users may not be used to seeing, they wrote a story on their website about their decision to air the video and how they came to their decision.
Explaining why you're covering a story can help readers understand your motivations. WCPO used language like "we wanted to better understand communities that often are in the news only when crime has occurred there" can speak to those who assume journalists only want to drum up controversy and negativity.
Explaining why you’re covering a story can help readers understand your motivations. WCPO used language like “we wanted to better understand communities that often are in the news only when crime has occurred there” can speak to those who assume journalists only want to drum up controversy and negativity.
When WCPO reported on a public official's improper--but not illegal--behavior, they anticipated that readers might question their motivations. So, the news organization published a separate story explaining why editors found the behavior to be newsworthy and how the incident related to larger issues in local government. A call-out reinforced WCPO's commitment to transparent coverage and invited feedback.
When WCPO reported on a public official’s improper–but not illegal–behavior, they anticipated that readers might question their motivations. So, the news organization published a separate story explaining why editors found the behavior to be newsworthy and how the incident related to larger issues in local government. A call-out reinforced WCPO’s commitment to transparent coverage and invited feedback.
Audience members don't always understand the work that goes into a big investigative piece. WITF shined a light on a five-month projecy by discussing all of the work that went into the story: dozens of interviews, hundreds of miles traveled, tons of documents analyzed and input from several editors. In this case, the reporter was happy to share "the story behind the story," which both emphasizes the costs of serious reporting and reinforces the organization's commitment to fair, in-depth reporting.
Audience members don’t always understand the work that goes into a big investigative piece. WITF shined a light on a five-month projecy by discussing all of the work that went into the story: dozens of interviews, hundreds of miles traveled, tons of documents analyzed and input from several editors. In this case, the reporter was happy to share “the story behind the story,” which both emphasizes the costs of serious reporting and reinforces the organization’s commitment to fair, in-depth reporting.
Social media can get a bad rap, but for many newsrooms, it's a key part of how audiences find their coverage. In this post, the social media editor at WITF explains that her goal is to inform and add value to the readers' day. She clearly states that while tracking clicks is part of the job, "we avoid raising your blood pressure for the sake of engagement stats." Finally, she reminds readers of the station's comment policy, and invites feedback and reactions.
Social media can get a bad rap, but for many newsrooms, it’s a key part of how audiences find their coverage. In this post, the social media editor at WITF explains that her goal is to inform and add value to the readers’ day. She clearly states that while tracking clicks is part of the job, “we avoid raising your blood pressure for the sake of engagement stats.” Finally, she reminds readers of the station’s comment policy, and invites feedback and reactions.
Over the course of a week--from the first report of a death of a law enforcement officer, to his memorial service--WITF wrestled with several difficult coverage decisions. Should they report information they confidently knew through informal connections, or wait for official announcements? Should journalists attend the service as members of the public? The editor, who was a friend of one of the people involved, offered a very open, first-person account of how the newsroom approached the highly sensitive story. He writes: "It's important to remember the people we cover are more than just the role they play in a story."
Over the course of a week–from the first report of a death of a law enforcement officer, to his memorial service–WITF wrestled with several difficult coverage decisions. Should they report information they confidently knew through informal connections, or wait for official announcements? Should journalists attend the service as members of the public? The editor, who was a friend of one of the people involved, offered a very open, first-person account of how the newsroom approached the highly sensitive story. He writes: “It’s important to remember the people we cover are more than just the role they play in a story.”
Some audience members assume that journalists will broadcast whatever they hear--or whatever will drum up the most controversy. Inviting them into your editing process can reassure them of your credibility. WITF did just that when it received possibly explosive information. Rather than running with it as a breaking news story, they took a month to vet all the facts, A post from the editor explained their commitment to producing a deeply reported, independent analysis of the issue.
Some audience members assume that journalists will broadcast whatever they hear–or whatever will drum up the most controversy. Inviting them into your editing process can reassure them of your credibility. WITF did just that when it received possibly explosive information. Rather than running with it as a breaking news story, they took a month to vet all the facts, A post from the editor explained their commitment to producing a deeply reported, independent analysis of the issue.
Breaking news stories can lead to many questions from your audience--especially if early information turns out to be inaccurate. WITF proactively added an editor's note to reassure readers that "we'll only point to the best information we have at the time" and that any errors would be quickly corrected.
Breaking news stories can lead to many questions from your audience–especially if early information turns out to be inaccurate. WITF proactively added an editor’s note to reassure readers that “we’ll only point to the best information we have at the time” and that any errors would be quickly corrected.
Behind-the-scenes roles like designers and editors aren't in the public eye as much as reporters--but you can still highlight the many skilled staffers who keep your news operation running. The Jefferson City News Tribune did just that by announcing the promotion of their design editor and sharing her credentials in a link.
Behind-the-scenes roles like designers and editors aren’t in the public eye as much as reporters–but you can still highlight the many skilled staffers who keep your news operation running. The Jefferson City News Tribune did just that by announcing the promotion of their design editor and sharing her credentials in a link.
If your staffers are comfortable with it, take the time to show who they are outside of work. A photo of a Jefferson City News Tribune reporter playing in the community band generated positive responses. Posts like these remind readers that you are real people (not "the media") and that you're their neighbors.
If your staffers are comfortable with it, take the time to show who they are outside of work. A photo of a Jefferson City News Tribune reporter playing in the community band generated positive responses. Posts like these remind readers that you are real people (not “the media”) and that you’re their neighbors.
The Day took to Facebook to share candid photos of staffers, as well as explain their coverage areas and provide contact information for their newsroom and journalists. A post featuring a long-time community reporter was especially popular, showing that readers truly value the paper's commitment to local coverage.
The Day took to Facebook to share candid photos of staffers, as well as explain their coverage areas and provide contact information for their newsroom and journalists. A post featuring a long-time community reporter was especially popular, showing that readers truly value the paper’s commitment to local coverage.
Taking readers behind the scenes can help with so many things: Showing a reporter's personality and motivations, explaining how a story comes together, and providing context. Instagram Stories gave a Discourse reporter an easy and personable way to share her thoughts during a reporting trip.
Taking readers behind the scenes can help with so many things: Showing a reporter’s personality and motivations, explaining how a story comes together, and providing context. Instagram Stories gave a Discourse reporter an easy and personable way to share her thoughts during a reporting trip.
Are you a local reporter? Own it. A reporter at the Coloradoan took to Twitter to share her pride in covering stories that would otherwise go untold. As she wrote, "You won’t see a reporter from a national news outlet going door-to-door in your neighborhood most days." Don't be shy about sharing genuine pride and excitement.
Are you a local reporter? Own it. A reporter at the Coloradoan took to Twitter to share her pride in covering stories that would otherwise go untold. As she wrote, “You won’t see a reporter from a national news outlet going door-to-door in your neighborhood most days.” Don’t be shy about sharing genuine pride and excitement.
Hashtags can let your Twitter followers know what type of story you're sharing at a glance, helping them to frame their expectations before even landing on your website. The Virginian-Pilot created hashtags to better categorize content on Twitter for their users. They created #VPColumn and #VPEditorial for opinion content, and #VPBreaking for developing stories.
Hashtags can let your Twitter followers know what type of story you’re sharing at a glance, helping them to frame their expectations before even landing on your website. The Virginian-Pilot created hashtags to better categorize content on Twitter for their users. They created #VPColumn and #VPEditorial for opinion content and #VPBreaking for developing stories.
Internal meetings helped the staff at The Virginian-Pilot reach an agreement on what terms like exclusive, breaking, developing or enterprise mean when it comes to categorizing stories. Once they came to an agreement a glossary was published online to explain these terms to readers. As a bonus, the news organization said the labeling effort helped them better track performance on these stories, too.
Internal meetings helped the staff at The Virginian-Pilot reach an agreement on what terms like exclusive, breaking, developing or enterprise mean when it comes to categorizing stories. Once they came to an agreement a glossary was published online to explain these terms to readers. As a bonus, the news organization said the labeling effort helped them better track performance on these stories, too.
By writing "Fact-check" into the headline of stories, the Coloradoan boosted credibility and helped readers know what to expect, both on-site and on social media. Stressing that the story started with reader questions led to several positive comments. One of those commenters said, "thanks for keeping it real, Coloradoan!"
By writing “Fact-check” into the headline of stories, the Coloradoan boosted credibility and helped readers know what to expect, both on-site and on social media. Stressing that the story started with reader questions led to several positive comments. One of those commenters said, “thanks for keeping it real, Coloradoan!”
Are your reporters getting recognized in the journalism world? If so, highlight this good work for your local readers. When a reporter's story was featured by the Investigative Reporters and Editors organization, the Virginian-Pilot highlighted the reporter's work and the real-world impact that resulted from the investigative story.
Are your reporters getting recognized in the journalism world? If so, highlight this good work for your local readers. When a reporter’s story was featured by the Investigative Reporters and Editors organization, the Virginian-Pilot highlighted the reporter’s work and the real-world impact that resulted from the investigative story.
CALmatters took to Twitter to introduce three new staffers and their coverage areas. Framing the news in terms of reader impact (an investment in quality and expanded coverage) kept it from sounding like a stodgy press release, and the news organization said readers responded with excitement.
CALmatters took to Twitter to introduce three new staffers and their coverage areas. Framing the news in terms of reader impact (an investment in quality and expanded coverage) kept it from sounding like a stodgy press release, and the news organization said readers responded with excitement.
The Virginian Pilot highlighted their journalists' credentials by having them update their online profiles. Information about their journalism experience can create trust and build credibility, while some fun facts show a more human, relateable side. This project would be easy to replicate, so take a moment to check: Do your reporters have bios? And would a reader be able to easily find them?
The Virginian Pilot highlighted their journalists’ credentials by having them update their online profiles. Information about their journalism experience can create trust and build credibility, while some fun facts show a more human, relateable side. This project would be easy to replicate, so take a moment to check: Do your reporters have bios? And would a reader be able to easily find them?
When a reporter from the Christian Science Monitor visited South Korea for the Olympics, she wrote a touching personal observation. The news organization shared it in a newsletter, along with details on the reporter's background that put her thoughts in context.
When a reporter from the Christian Science Monitor visited South Korea for the Olympics, she wrote a touching personal observation. The news organization shared it in a newsletter, along with details on the reporter’s background that put her thoughts in context.
Screenshot of the Christian Science Monitor Instagram Story where they interview their global affairs correspondent.
The Christian Science Monitor sat down with their global affairs correspondent to answer questions ranging from fun (What is your favorite meal?) to powerful (What makes your reporting distinct?). The answers were posted to Instagram Stories which gave them room to experiment and helped them reach a younger audience.