Climate change is one of the most pressing issues of our time, impacting communities and ecosystems worldwide. Yet, when it comes to climate coverage in the media, there’s a growing sense of frustration and despair among audiences.
Discussing diversity issues and working to produce news coverage that more accurately reflects and depicts what is happening in your community can be a daunting task. While this work isn’t easy, at Trusting News, we believe it’s essential if you want to build trust with your community, engage with them and keep them informed through […]
Talking publicly about diversity issues can be challenging. But, as with anything journalists do, actions and intentions (especially good ones) are likely to go unnoticed by news consumers.
Through the Leap innovation training program, The International Center for Journalists and Trusting News challenged journalists to answer this question: What can we build to increase trust in journalism now — and ensure misinformation and polarization do not find a foothold in future spaces?
Instead of keeping all of your election planning and decision-making internal, share what you are doing publicly. Explain the focus of your stories, discuss what issues and races you are prioritizing and why, and talk about the goals of your overall coverage.
Leigh Wright, an associate professor of journalism at Murray State University, worked with students to explain their reporting process by recording short audio clips and embedding them at the top of their stories.
It may sound simple enough: Tell your audience who you are and what you value. But for some reason, journalists and newsrooms find themselves either struggling to put those explanations into words or burying them somewhere on their website where few people find them. Two newsrooms of Radio Free Europe/Radio Liberty (a large, international news organization) wanted […]
We know from user research that news consumers value depth. We also know that people say they want to see evidence of fair reporting and thoughtful decision-making.
When journalists tell stories through visuals, there are a lot of options for where to turn. There are also a variety of ways to capture a photo, edit a video, and share visual content. The bottom line: A lot of decisions are made by journalists and newsrooms related to the types of visual content they […]
Do journalists have solid ethics? It’s a question that, depending on who you ask, will probably result in very different answers. Ask a room full of journalists, and they will probably say, “of course we do.” Ask a group of students (something I do often) and you’re likely to get mixed answers — eventually landing […]
Research with WCPO helped unlock insights into how TV news stations could rebuild trust with their audience by having them attend a morning TV news meeting.
When journalists practice transparency around their processes, their goals and their values, news consumers tend to respond positively. Sometimes, they even spend more money on journalism. That’s the case with an experiment we ran this summer with PolitiFact. We divided the audience of their weekly email newsletter into segments to test two things: In both […]
The latest data from Gallup shows less than four in 10 U.S. adults say they have “a great deal” (7%) or “a fair amount” (29%) of trust and confidence in the media to report the news “fully, accurately, and fairly,” while more than six in 10 have “not very much” trust (29%) or “none at all” […]
News consumers often say they want stories that “just give me the facts” and “include both sides.” When asked what they’re looking for in responsible journalism, at the very top of the list for news consumers will be one word: balance. (At least, it’s at the top of the list from 81 user interviews conducted by Trusting […]
Journalists’ use of catch-all phrases, generalized descriptions and labels can make people feel oversimplified and placed into one-size-fits-all categories. This can be true for organizations people belong to, for religious groups, for different opinions, for causes people support, for racial groups, for age groups, for ethnic groups, etc. Rather than painting complex, nuanced pictures of […]
This step-by-step guide walks newsrooms through creating an effective “About us” page that will help them earn trust and demonstrate transparency.
Research by Trusting News and the Center for Media Engagement found that TV newsrooms can build trust with their audiences by explaining why a story is covered.
A new study from the Center for Media Engagement at the University of Texas at Austin found adding a box explaining your story process can improve a user’s perceptions of a news organization. The research was done on behalf of Trusting News and completed this month. The goal of the testing was to see whether adding explanations […]