Comments can be a great way to defend and explain your journalism. When faced with complaints about their paywall, The Day responded directly to users in the comments on a Facebook post and explained why the paywall was necessary. They discussed how many people they employ and the costs associated with those employees. They also highlighted their news coverage and its impact on the community. The news organization said responding to critical comments is something they need to do more. They said that while it takes time and sometimes does not have immediate results, “the cumulative effect could be great.”