About us

Trusting News: A project of RJI and API

Trusting News aims to demystify trust in news and empower journalists to take responsibility for actively demonstrating credibility and earning trust. We believe newsrooms need to understand the causes of user distrust, take ownership of the problem and be empowered to prioritize earning trust in their everyday work. Any newsroom — across platforms, ownership structures and topics — that stands behind its mission and ethics should make optimizing trust part of its job. That includes:
  • Committing to standards of transparency and ethics.
  • Dedicating staff time to understanding distrust.
  • Explaining their purpose, their decision-making and their process alongside their journalism.
  • Using every available medium and method of communication to demonstrate credibility and actively invite and respond to audience feedback and questions.

Our team:

(Mugshot) Director: Joy Mayer founded Trusting News in 2016 after a 20-year career in newsrooms and teaching. She spent 12 years at the Missouri School of Journalism, where she created an audience engagement curriculum and a community outreach team in the newsroom of the Columbia Missourian and also taught web design and print design. In addition Trusting News work, she is an adjunct faculty member at The Poynter Institute and the University of Florida and also serves as the community manager for Gather, a platform to support engaged journalists. (Mugshot) Assistant director: Lynn Walsh is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the current Ethics Chair for the Society of Professional Journalists and a past national present for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist.

Our partner organizations:

The Donald W. Reynolds Journalism Institute (RJI) works with the news industry, professors, students and others to make sure journalism has a long and bright future. As a “think-and-do” tank that opened its doors in 2008, RJI uses its guaranteed funding to work exclusively to strengthen journalism in the service of democracy. It’s part of the Missouri School of Journalism. The American Press Institute advances an innovative and sustainable news industry by helping publishers understand and engage audiences, grow revenue, improve public-service journalism, and succeed at organizational change. It is a national 501(c)3 nonprofit educational organization affiliated with the News Media Alliance.

Other partners and supporters:

The Democracy Fund The Knight Foundation Grady College of Journalism and Mass Communication at the University of Georgia Missouri School of Journalism