Engaging With Users

These examples show how newsrooms have worked to engage with their users and ask for feedback — through social media and online platforms, or by using phone calls and hosting in-person events. Some examples include: 

Accessibility of contact information • Comments • Crowdsourcing • Customer service • In-person interactions • Inviting or responding to feedback or questions

See a few stand-out examples in this gallery, and scroll down for a longer list to get inspired.


KCRG reporters hosted a Facebook live to talk about the station’s mission and goals, and respond to feedback and questions from viewers. 

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USA TODAY asked for reader questions during Hurricane Dorian, reminding readers that their goal was to provide helpful and accurate information. 

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While revamping the newspaper’s commenting policy, the Seattle Times reached out to readers to get their feedback and input. 

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The San Francisco Chronicle added a chatbot, called the Assignment Editor, to its website’s homepage to collect reader feedback.

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The Day used social media and their reporting to connect members of their community, sharing how they liked to report on positive news when they can. 

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New Mexico PBS centered their elections coverage around their audience by asking users for questions they had about the state’s U.S. Senate candidates.

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