Trusting News offers a database of great ways newsrooms are building trust with their audiences. Our research has identified specific techniques for building trust, and we’ve categorized these approaches to organize the database.
Many of these examples are from newsrooms we partner and work with regularly; however, some are not directly connected to Trusting News work but exemplify strategies we recommend.
If you’re up for a deep dive, visit our complete database for even more examples. And we’d love to see what you’re up to! If you’d like to submit a new example for the database, we invite you to fill out this form.
Need help navigating the database? Watch this step-by-step video tutorial.
We’re continually adding to and updating this database with new examples, and examples from our previous database. We recommend bookmarking this page and checking back regularly!
If you’d like to submit an example to our database, click here or use the below form.
See our strategies in action
These case studies from our newsroom partners dive deeper into how they implemented trust-building strategies into their journalism.
How trustworthy is your newsroom? Use this audit to find out
Most mission-driven journalists care a lot about being seen as a trusted, credible source of...
How newsrooms can use a checklist to avoid polarization in political coverage
Polarizing narratives in news coverage can lead to distrust and news avoidance. This is especially...
Explain your election coverage goals with a mission statement and FAQ page
At Trusting News, we know newsrooms take time to strategize their election coverage, often meeting...
Counter news fatigue by explaining the value behind your journalism
News fatigue is on the rise. Journalists feel it, and research clearly shows it: The...
Ask your colleagues to weigh in on your stories
Journalism is a team sport, right? Everyone needs an editor. The processes involved in producing...
How one TV newsroom is committing to inclusive reporting
Discussing diversity issues and working to produce news coverage that more accurately reflects and...
See how newsrooms talk publicly about improving diversity in their coverage
Talking publicly about diversity issues can be challenging. But, as with anything journalists do,...
How to engage and reach new audiences with postcards and snail mail
Listening is a crucial component when it comes to building new audiences. We have research...
Journalists from around the world are creating products to create transparency and build trust with their communities
Through the Leap innovation training program, The International Center for...
