These examples show how newsrooms have highlighted the experiences and personalities of their journalists. By highlighting their expertise, they are working to demonstrate the credibility of their journalists and their newsrooms. Some examples include:
Journalists are people too • Journalists’ community investment • Journalists’ credibility
See a few stand-out examples in this gallery, and scroll down for a longer list to get inspired.
Looking for additional help on how to implement similar ideas in your newsroom? Check out the below resources.
“WHO ARE THE JOURNALISTS?” HIGHLIGHTS
NBC’s Social Newsgathering desk showed how its journalists were adjusting during pandemic stay-at-home orders by sharing a screenshot of their remote meeting on Twitter.
The Day shared candid photos of staffers doing their job, providing a behind-the-scenes look at the reporting and reminding users of the paper’s commitment to local coverage.
The Atlanta Journal-Constitution created an About page that explained the paper’s mission, ethics code, as well as how users could contact the newsroom.
After the attack on the U.S. Capitol in January 2020, journalist Tim Lambert with station WITF took to Facebook to defend and explain the station’s journalism.
WCPO anchor Kristen Swilley wrote a column explaining how, as an African-American woman, it was important to her to switch from straightening her hair to wearing it more naturally — a move that historically wasn’t supported in the industry.
KPRC created online profiles for each of the station’s reporters that included the reporter’s credentials, as well as highlighted their personality, inviting people to get to know them as real people.