Trust Tip 26: Reporters, explain your purpose

How do you choose which stories to cover? That question is high on the list of what your audience wants to know about your work. And as we wrote in an earlier newsletter, without clear answers from you, they’re making plenty of assumptions.
Rather than letting your audience guess about your agenda, try telling them what you’re trying to accomplish. More from this edition can be found here and to receive the tips in your inbox each week click here
lynn@trustingnews.org | + posts

Assistant director Lynn Walsh (she/her) is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the former Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist. She can be reached at lynn@TrustingNews.org and on Twitter @lwalsh.

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