Facebook comments can be an effective way to say directly to your community that you value their trust, then invite and answer questions. WCPO editors did just that. In the comments that followed, some commenters complained in general about bias in the media and fake news. An editor replied by inviting specific examples from their coverage. Not only that, he included his own email address. That shows that the station is open to feedback, but it also keeps the conversation focused on their own coverage, not the media overall.
