Trust Tip 19: Use labels for investigations, fact-checks and feature stories

Published on June 29, 2019 by Lynn Walsh | Reading Time: < 1 minute

Beyond opinion coverage, it can smooth the news consumption process to tell people what to expect. And labels don’t have to be formal (like a word in all caps at the top of the page). Think creatively about how and where to signal the type of content you’re offering (on every platform you’re offering it). Start with content you know your audience wants. Do they know you’re offering it? More from this edition can be found here and to receive the tips in your inbox each week click here.

Lynn Walsh

lynn@trustingnews.org | + posts

Assistant director Lynn Walsh (she/her) is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the former Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist. She can be reached at lynn@TrustingNews.org and on Twitter @lwalsh.