Annenberg Media realized it was in need of a corrections policy. In the process of creating one, they also took a look at their ethics policy and decided to share it with the public. In addition to making the policy public, they built it in a way that could be searched by keywords. They also wrote it in a way that non-journalists could understand. They did not include any industry jargon and tried to think like a user when categorizing and building the webpage.
