Sharing social strategy at WITF

Published on January 14, 2019October 24, 2019 by Lynn Walsh | Reading Time: < 1 minute

Social media can get a bad rap, but for many newsrooms, it's a key part of how audiences find their coverage. In this post, the social media editor at WITF explains that her goal is to inform and add value to the readers' day. She clearly states that while tracking clicks is part of the job, "we avoid raising your blood pressure for the sake of engagement stats." Finally, she reminds readers of the station's comment policy, and invites feedback and reactions. — Social media can get a bad rap, but for many newsrooms, it’s a key part of how audiences find their coverage. In this post, the social media editor at WITF explains that her goal is to inform and add value to the readers’ day. She clearly states that while tracking clicks is part of the job, “we avoid raising your blood pressure for the sake of engagement stats.” Finally, she reminds readers of the station’s comment policy, and invites feedback and reactions.

Lynn Walsh

lynn@trustingnews.org | + posts

Assistant director Lynn Walsh (she/her) is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the former Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist. She can be reached at lynn@TrustingNews.org and on Twitter @lwalsh.