Highlighting new hires at CALmatters

CALmatters took to Twitter to introduce three new staffers and their coverage areas. Framing the news in terms of reader impact (an investment in quality and expanded coverage) kept it from sounding like a stodgy press release, and the news organization said readers responded with excitement.
CALmatters took to Twitter to introduce three new staffers and their coverage areas. Framing the news in terms of reader impact (an investment in quality and expanded coverage) kept it from sounding like a stodgy press release, and the news organization said readers responded with excitement.
lynn.k.walsh@gmail.com | + posts

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