Using a Newsletter to Highlight Solutions Journalism

As part of its Solutions Journalism Network work, The Hechinger Report experimented with ways to demonstrate that reporting on solutions matches the organization’s values. Here is one newsletter A/B test. The staff wrote two different invitations for readers to consume a story about how well education is preparing students for a changing labor force. Half the audience got this example, which included a paragraph focusing on the solutions frame. The click-through rate on this version was 15% higher than on a traditional version.

Assistant director Lynn Walsh (she/her) is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the former Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist. She can be reached at and on Twitter @lwalsh.

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