Using a Newsletter to Highlight Solutions Journalism

As part of its Solutions Journalism Network work, The Hechinger Report experimented with ways to demonstrate that reporting on solutions matches the organization’s values. Here is one newsletter A/B test. The staff wrote two different invitations for readers to consume a story about how well education is preparing students for a changing labor force. Half the audience got this example, which included a paragraph focusing on the solutions frame. The click-through rate on this version was 15% higher than on a traditional version. | + posts

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