Hashtags can let your Twitter followers know what type of story you're sharing at a glance, helping them to frame their expectations before even landing on your website. The Virginian-Pilot created hashtags to better categorize content on Twitter for their users. They created #VPColumn and #VPEditorial for opinion content, and #VPBreaking for developing stories.
Hashtags can let your Twitter followers know what type of story you’re sharing at a glance, helping them to frame their expectations before even landing on your website. The Virginian-Pilot created hashtags to better categorize content on Twitter for their users. They created #VPColumn and #VPEditorial for opinion content and #VPBreaking for developing stories.

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