Trust Tips 4: Use Direct Language
Cutline, VOSOT, A1 — just because you say it in the newsroom doesn’t mean your audience will understand it. We all know how important it is to use words that help us communicate clearly with our audiences. That’s true for the language we use when reporting on complex topics, and when we talk about our own work. More from this edition can be found here and to receive the tips in your inbox each week click here.

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