Tone Matters in Facebook Comments

Taking the time to respond authentically to comments, especially when people take time to offer real suggestions, can build trust. In this example, a commenter suggested that improvements were needed in how the station chose sources for stories about firearms. When the editor offered his email address and asked for suggestions, a thoughtful and fruitful email exchange resulted. | + posts

Assistant director Lynn Walsh (she/her) is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the former Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist. She can be reached at and on Twitter @lwalsh.

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