News influencers have become trusted informers – and journalists should take note
Author: Joy Mayer
Trust Tips: Learn how your friends gobble up (or avoid) the news
It’s that time of year again, when over turkey or tofurky so many of us attempt to navigate conversation about the state of the world with people we love dearly but don’t always spend hours with. And this year, there’s the extra special element of Thanksgiving coming just 23 days after an election. Unless you […]
Does live coverage include fact-checking? Tell your audience
CNN’s Jake Tapper and Dana Bash took a lot of heat earlier this summer for their light moderation style — and lack of live fact-checking — during a presidential debate between Donald Trump and Joe Biden. The format was an intentional choice, agreed to by both campaigns. The approach wasn’t based on a lack of preparation, laziness or a […]
Be wary of using one label to describe a complex person
Human beings are complicated. We don’t fit into easy buckets, and we’re full of contradictions. We also hate to be misunderstood or oversimplified. It’s universally frustrating to have someone try to describe us and just not get it quite right. I heard an interview recently that helped clarify for me the role storytellers play in […]
How an ecosystem approach to change in local news is benefitting news consumers in Oklahoma
Trusting News embedded in a statewide program with the Oklahoma Media Center
Grant from SPJ Foundation will fund a Trust Kit for freelancers
Joy Mayer leads a workshop at the Society of Professional Journalists convention in Las Vegas in September 2023.
Copy these 5 things from Capital B’s and WITF’s election FAQs
Journalists, get inspired by how these two local newsrooms are inviting accountability and transparency into their elections coverage.
Three strategies for responding to accusations of bias
Rather than ignore accusations of bias, journalists should use them as an opportunity to both listen with humility and defend the integrity of the work.
Deadline extended! Apply now to create an Election FAQ with help from Trusting News
In this program, newsrooms will work alongside Trusting News staff and a cohort of newsrooms to create an election FAQ
Trusting News receives continued funding from New Pluralists
New Pluralists is a funder and field collaborative working to foster a culture of pluralism in America.
How journalists can better understand, confront news avoidance
We’re announcing a new opportunity for journalists to confront news avoidance this spring working alongside a cohort of newsrooms
Trusting News’ 2024 priorities include AI, elections, news avoidance and newsroom echo chambers
Trusting News Director Joy Mayer trains a group of Koch Fellows at the Poynter Institute in St. Petersburg, Florida, on Feb. 7, 2024. Photo by Gil Asakawa.
Ask your colleagues to weigh in on your stories
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
How we worked alongside you to build trust this year
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
How to create an FAQ about your reporting
Answering questions and building public trust at the same time
Get on the record about how you cover democracy
Don’t give up on people who have low trust in your work
Workshop helps journalists celebrate and understand their differences
Journalists, we have to stop assuming people understand the mission, ethics and processes behind our work. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to ear
Make your reporting less polarizing with this Trusting News guide
We’ve worked with partner newsrooms to create and refine a tool for journalists — a checklist designed to make room in the editing process for journalists to be intentional about:
Advice from journalists: Why and how we’re depolarizing our news
At Trusting News we wanted to see how journalists would feel after committing to using a depolarizing lens with some of their coverage for two months. Here’s what we learned: At Trusting News we rely on newsroom partners as we craft advice for journalists who want to build trust with the people they aim to […]
Explain your goals, process and integrity when covering mass shootings
The news is tragic, and it’s unfolding in an all-too-familiar way. Innocent people have died. Society tries to make sense of the shooter’s motivation and mindset. People and organizations express outrage and sympathy. Paths forward are offered as if they’re simple solutions. Actual change and progress feel incremental or nonexistent. And journalists try to document […]
Bring more diversity to your newsroom staff with these interview questions
Whose voices are missing in your newsroom? Would you like to have them involved in sharing the stories you tell about your community? If so, does your hiring process allow you to learn about the views and experiences that inform how job candidates approach their work?
Journalists, it’s time to talk about our biases
What do journalists tend to have in common, and what about us is the same or different from the communities we serve? To put a finer point on it: Who are journalists as human beings, and how do our own experiences inform the news we produce? These questions are central to the work we’re doing […]
New research shows how journalists can connect with conservatives and right-leaning audiences
At Trusting News, rather than accepting distrust in journalism, we work to better understand it so we can help journalists actively earn trust. We believe healthy democracies depend on civic dialogue and a shared set of facts. We also believe local news can play an especially important role in bridging conversations across political divides. With […]
Reinvent your crime coverage to build trust
Do your public safety stories paint an accurate picture of life in your community? This post guides you through an assessment that will help you move toward coverage that builds trust.
Journalists, hold yourself accountable for earning the trust of BIPOC communities. This rubric will help.
In our work with newsrooms, there are ideas we recommend that are almost universally applicable when it comes to demonstrating credibility and earning trust with a community. They include doing a better job explaining journalism ethics, a newsroom’s mission, funding, the reporting process and our integrity. At Trusting News we train journalists on transparency and […]
If you’re doing solutions journalism, don’t forget to tell your audience
If your news organization is providing your audience with the solutions journalism they want, you should make sure they know that. Trusting News can help.
Investigative team’s “trust nuggets” inject transparency into long stories
How one investigative newsroom team strategically employed ‘trust nuggets’ to inject transparency into their stories and build trust.
Responding to Criticism and Explaining Breaking News
Stepping in as Customer Service Providers
Using Reddit to Build Conversation
Asking Users: What Do You Want to Know?
Asking Users: Did We Miss Anything?
Talking about Journalism
Discussing Story Selection
Correcting a Mistake Involving National News
Simplifying Internal News Tip Process
Turning User Questions into a Follow-up Story
Inviting Users to Participate in the Story
Asking for Feedback Using Facebook Comments
Making Contacting a Reporter Easier
In-Person Meeting at a Local High School
Ask Users: What Questions do you Have?
Cofee with the Editor
Asking: What Needs More Follow-Up?
Follow-up Stories Based off User Questions
Asking Users Who you Should Use as Sources
Asking for Feedback in Print
Helping News Consumers Find Information Through Twitter
Ask Your Users if They Trust you
Explaining a Paywall by Encouraging User Comments & Questions
Involving the Community in Enforcing Community Rules
Asking for Feedback Using Twitter
Show You’re Part of the Community: We are Fort Worth
Explaining Journalism and Your News Values Through Facebook Live
Making time for Facebook Comments
What are we Missing? Asking for Story Ideas
Local Facebook Group Encouraging Civil Conversations
Inviting Veterans into the Newsroom
Highlighting Multiple Perspectives Using Pull-Out Box
Promoting civility and generating discussion at The Tennessean
Showing depth of coverage at Community Impact Newspaper
Opening up about reporting at Discourse
Crowdsourcing Story Ideas at the Fort Worth Star-Telegram
Inviting Feedback at the Christian Science Monitor
Fresno bee advocate
What do you stand for? Can you boil it down? And do you share it with your community (in ways other than hoping they’ll find it on your website)?
Fresno watchdog story
Remind your community about your mission and purpose. Tell them you work on behalf of the public. Use specific language and strong words, like watchdog and investigation, rather than hoping those concepts are clear.
Fresno interns
Fresno reporter local spirit
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Fresno years experience
Fresno pizza beer
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Fresno stopped by police
Freso listeria
Fresno cat haven
Fresno back to school tips
Fresno Garth is coming
Fresno street drug
Fresno kids cancer
Fresno Alzheimers
Fresno craft beer friends
Fresno college freshmen
Fresno Dave and Busters
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Fresno 911 families
Fresno Olive Garden
Fresno kid president tweet
Fresno Yahoo tips
Fresno pet adoption weekly
Fresno foster animals
Fresno contact us gif
Fresno Obamas Yosemite
Fresno selfie day
Fresno childrens hospital
Fresno heat wave tips
Fresno parent discipline
Fresno toppings on fries
Fresno poll comments
Fresno Amazon store
Fresno Pokemon screenshots
Fresno liquor license
Fresno Michelle speech
Fresno Garth 1992
Fresno rocket
Fresno Satan Club
Fresno new location
Fresno HOA
Fresno marijuana impact
Fresno Pokemon Go class
Fresno Malia smoking
Fresno bond approval
Fresno religion professor
Fresno CHARburger
Fresno millennial men
Fresno movie comfort
Fresno movie seats comments
Fresno Note 7
Fresno chopped comments
Fresno 911 ceremonies
Fresno obit write with emotion
Fresno will you be voting
Fresno Garth were you there
Fresno dog windows fact check
Fresno menstrual pain
Fresno play of the night
Fresno TV reporter live
Fresno marijuana live
Fresno Facebook changes
Ogden behind the scenes pornography
Ogden behind the scenes food safety
Ogden behind the scenes orchard
Ogden behind the scenes stadium
Ogden newsroom tour
Ogden veterans reporter
Ogden Pokemon courthouse
Ogden rodeo reporter
Ogden behind the scenes football photos
Ogden staff album
Ogden night sky
Ogden reporter bag chair
Ogden first seven jobs video
Ogden football photos explainer
Ogden first seven jobs
Ogden Mexican food
Ogden story ideas 0526
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Ogden big question hiking trails
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Ogden letters pen sword
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Ogden 3 ways to contact
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Ogden garden proposal
Ogden Facebook changes
Ogden amusement park favorite ride
Ogden venue closed
Ogden image story idea get in touch
Ogden property taxes raises okay
Ogden text contact us
Most newsrooms would say they want to hear from their communities. But it’s often way too hard to figure out how to do that. Let’s make it easier.
Ogden police videos guns
Ogden police videos BLM
Ogden thru turns
Ogden video get in touch
Ogden police videos technology
Ogden tax hike summary
Ogden loaded gun
Ogden sports invite video
Ogden business startups
Ogden letter invite
Ogden amusement park
Ogden contact info picture
WCPO addicts 911
WCPO addiction story
WCPO subway column
WCPO transmitter live
WCPO heroin board
WCPO graphic novel
WCPO summer jobs
WCPO bedtime
WCPO assault weapons ban
WCPO weather questions
WCPO cinnamon rolls
WCPO Fourth of July activities
WCPO Cincinnati Gardens
WCPO Gary Marshall
WCPO Melania
WCPO Halloween too soon
WCPO amusement parks
WCPO heroin crack
WCPO back to school pics
WCPO vanity plates
WCPO Harambe giveaway
WCPO undecided voters
WCPO strawberry moon
WCPO coloring sheet
WCPO medal count go USA
WCPO weather driving
WCPO football is great
WCPO marijuana questions
WCPO fall share
WCPO La Salle football chat
WCPO job fair tagging
WCPO Baton Rouge reporter
FW happy kidney
FW officer tea
FW free school supplies
FW baby hot car
FW Baton Rouge dogs
FW UPS jobs
FW Yahoo password
FW missing girl
FW Facebook changes
FW Dallas help boosted
FW happy school
FW child obit sympathy
FW lunch review
FW Legacy Zamarripa
FW congrats swimmer again
FW congrats swimmer
FW Pokemon Go invite boosted
FW Pokemon Go event boosted
FW Pokemon Go live
FW postgame live
FW school album
FW fathers album
FW coach caption
FW bad app
FW 35 years congrats
FW debate party crowdsourcing 0914
FW debate party crowdsourcing 0919
FW gmail down
FW gmail up
FW tshirt explanation
FW archive photo help
FW garden crowdsourcing
FW accident crowdsourcing
FW crime invite
FW Dixie Chicks forgiveness
FW rainbow pic
FW Coldplay stadium
FW Garcias memories
A Plus nature
A Plus music
A Plus happy today
A Plus positivity key
A Plus presidency video
A Plus misfit models
A Plus Saul intro
A Plus Norway fashion
A Plus your happiness
A Plus Saul united link
A Plus Saul freedom
A Plus police video
A Plus Tanzania
A Plus hospital gowns
A Plus Isaac bikes
A Plus teen pregnancy
A Plus eating disorders
A Plus Saul media division
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A Plus duo performs
A Plus breastfeeding
A Plus Uber facts
A Plus Saul behind the scenes
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A Plus Saul guns video
A Plus Saul election crowdsourcing
A Plus surprise performance
A Plus Independence Day
A Plus citizenship test
A Plus guy makeovers
A Plus runway invite
A Plus Saul Orlando
A Plus Saul election debate
A Plus Chloe video
A Plus Messenger invite
A Plus millennial video
A Plus other channels list August
A Plus Saul Olympics
A Plus other channels list May
A Plus comedy Cho
Enid fire explanation
Enid newspaper history
The Enid newsroom has a story to tell about how long the paper has been a part of the community’s life.
Enid make a difference
Enid animal videos
Enid textcaster
Enid good news imaging
Enid endorsements
Enid earthquake series
Enid earthquake explanation
Enid civility
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Enid air show deploy
Enid 911 system
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Enid vaccinations
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Enid school supplies
Enid feed the neighborhood
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Enid vehicle burglaries
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Enid gorilla
Enid election budget
Enid heartland
Enid little league
Enid online poll
Enid Facebook video
Enid dog races
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Enid IHOP
Enid digital edition delivers
Enid try digital edition
Enid sales tax
Enid wind farms
Enid Barbies
Enid Pokemon Go community
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Enid open house pic
Enid police doughnuts
Enid facebook changes
Enid tub theft
Enid downtown critters
Enid school starting
Enid snakes
Enid evacuation
Enid carnival
Enid ways to contact
Enid we appreciate you
Enid plane pic
Enid grain elevators
Newsy Trump coverage
Look for chances to tie individual coverage to your organization’s mission. In this case, Newsy didn’t just share a fact check. They used the words “fact check” to make sure the point came across, and they reinforced their core principles.
Newsy gun fact check
Newsy reporter politics
Newsy Trump Clinton money
Newsy yes we will comment
Newsy Native Americans
Newsy women
Newsy Snapchat video invite
Newsy comments balance
Newsy President Barbie
Newsy Pokemon producer
Newsy Snapchat White House
Newsy refugees
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