Using Reddit to Build Conversation

Screenshot from Reddit, where users are discussing a story shared by Discourse.
Discourse shared links to stories in appropriate subreddits on Reddit. They targeted subreddits that already existed, hoping to capture the attention of people who are already interested in the topic of their story and active on the platform. The news organization received some traction and has been continuing to share their stories in subreddits. | Website | + posts

Director Joy Mayer (she/her) founded Trusting News in 2016 after a 20-year career in newsrooms and teaching. She spent 12 years at the Missouri School of Journalism, where she created an audience engagement curriculum and a community outreach team in the newsroom of the Columbia Missourian and also taught web design and print design. She lives in Sarasota, Florida, and can be reached at or on Twitter @mayerjoy.

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