Screenshot showing the "Submit News" page on The Virginian-Pilot's website.
The Virginian-Pilot took a look at their contact form system and realized it was clunky. Instead of being forwarded directly to an email address, journalists had to login to a different system to access what was submitted. To fix this, they decided to redirect the “contact the newsroom” option to another form that was more easily accessible for the newsroom. This provided easier access to the tips and feedback from users and increased the likelihood of users receiving responses.

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