Turning User Questions into a Follow-up Story

joy.m.mayer@gmail.com | Website | + posts
Screenshot from USA TODAY's Facebook page, highlighting how a story came together: "A USA TODAY reader wanted to know the details. Here's what we gathered"
USA TODAY used a reader’s question to build a story. The news organization could have responded directly to the question on social media but decided to take it a step further and make the answer its own story while highlighting the user and their question. It allowed the reader to get mentioned and feel “really seen” by the news organization.
joy.m.mayer@gmail.com | Website | + posts

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