Explaining a Paywall by Encouraging User Comments & Questions
Published on by Joy Mayer | Reading Time: < 1 minute
Screenshot from The Christian Science Monitor's Facebook page, explaining why the organization was implementing a paywall and inviting comments.
When instituting a paywall or changing what users will be able to access for free, it’s important to be upfront, honest and respond to criticism. That’s exactly what the Christian Science Monitor did when they limited the number of articles non-subscribers could read for free on their website. In their post, they talked about why this was happening and the emphasized the value of their reporting. Most importantly, they took time to respond to comments and questions from users. After this announcement, the news organization reported an increase in subscriptions.

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Executive Director Joy Mayer (she/her) founded Trusting News in 2016 after a 20-year career in newsrooms and teaching. She lives in Sarasota, Florida, and can be reached at joy@TrustingNews.org.

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