Trust Tips newsletter

Our Trust Tips newsletter provides one quick, actionable tip for earning trust each Tuesday.


Here’s what we’ve written about so far:

1. Ask how you could better earn trust 

2. Explain how you decide which stories to cover

3. Be ready to discuss content you don’t produce 

4. Use direct language 

5. Show the breadth of your journalism

6. Explain your use of anonymous sources

7. Moderate comments on the conversations you host

8. Explain how you cover suicide

9. Talk about your ownership

10. If you strive for fairness, tell your audience

11. Explain how breaking news works

12. Get started with these three questions

13. Don’t talk about the boring parts of your work

14. Address “fake news” complaints

15. Earn trust face to face, one on one

16. Talk about the cost of journalism

17. Make it clear you report on solutions, not just problems

18. Clearly label opinion content

19. Use labels for investigations, fact-checks and feature stories

20. Explain your word choices

21. Create a handout about your newsroom

22. If you publish a graphic image, explain why

23. Create an ethics landing page

24. Ask for feedback regularly

25. Explain the ways you tried to reach a source

26. Reporters, explain your purpose

27. Explain how you cover breaking news

28. Explain who writes an editorial (and who doesn’t)

29.Explain how you decide which stories to cover

30. Use social media profiles to communicate your trustworthiness

31. When you’re right and other news outlets are wrong, tell your audience

32. Transparency sidebars can be quick and easy

33. If you get something wrong, explain yourself

34. Explain your role as a watchdog

35. Make your contact information truly accessible

36. Focus on the audience members who *aren’t* yelling at you

37. Invite people into the newsroom

38. Invest in getting buy-in from your newsroom

39. Use plain English in your disclosure statements

40. Explain where opinion content comes from

41. Have a clear policy about unpublishing stories

42. Remind your audience news is more than politics and crime

43. We’re thankful for you!

44. Use newsletter A/B testing to test trust strategies

45. Show how your staff covers big news

46. Build transparency into investigative pieces

47. Tell your audience what you think of “fake news”

48. Equip journalists to respond to attacks on their credibility

49. Explain that some journalists are biased on purpose

50. Use research to persuade colleagues to invest in earning trust

51. Let’s create an effective “About Us” page

52. Share your history, mission and values

53. Share your ethics and corrections policy

54. Create a “Contact Us” page

55. Use a survey to solicit questions and feedback

56. With coronavirus coverage, make your purpose clear

57. Explain how coronavirus coverage affects your bottom line

58. Engage on social media during COVID-19

59. Tell your audience you won’t tolerate misinformation

60. Don’t let political squabbles dominate COVID-19 coverage

61. Do these four things right now to show you are trustworthy

62. Tell your audience that COVID-19 information might change

63. Demonstrate that your visuals aren’t manipulated

64. Disclose stimulus funds and explain the ethics involved

65. Help your audience navigate the news

66. Show you’re part of your community during COVID-19

67. Demonstrate visual balance in political coverage

68. Do not neglect basic but vital pandemic information

69. Share your humanity while reporting on protests

70. Acknowledge when you mess up

71. Here are two ways we can support your election coverage 

72. Acknowledge what you don’t know

73. Learn how people perceive your election reporting

74. Explain why a story is being done and encourage audience participation 

75. Explain election basics 

76. Take extra care when covering conspiracy theories (and tell your audience)

77. Solicit (and answer) live questions about voting 

78. Help your users be smarter news consumers