Trust Tip #86: Provide support (not anxiety) during elections

As journalists, it’s not our job to protect the public from information that is hard to hear or might increase their stress. But it is worth considering whether our journalism contributes to or assuages their anxiety. We can choose to air a highlight reel of chaos, or we can choose to provide calm, measured context. As this year’s election unfolds, that means reminding the public what we expect to see, what is unusual, what safeguards are in place, how long it will likely take for votes to be counted and what they can do to protect their own vote and stay informed. A significant chunk of your audience is probably exhausted by news coverage. Back in February, a Pew Research Center survey showed that two-thirds of U.S. adults are worn out by the news. And it’s fair to say the volume of news hasn’t decreased this year! So, how can journalists respond to that mood in a way that respects the experience of consuming their product? In a crowded, exhausting information landscape, how can your journalism stand out as a responsible, important part of your audience’s information diet? More from this edition can be found here and to receive the tips in your inbox each week click here.

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at and on Twitter @molliemuchna.

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