WCPO explains how political advertising works
Published on by Mollie Muchna | Reading Time: < 1 minute
After facing viewer questions about political ads, WCPO’s general manager Jeff Brogan wrote a column explaining how political advertising works for broadcasters. In the column he explains the FCC rules for political advertising and how the station is legally not allowed to edit or alter ads ads they recieve from candidates. “WCPO 9 and our parent company, E.W. Scripps, support the freedom of speech principles of the First Amendment, which emphasize a robust and open debate about the political process,” Brogan writes. “Although some of today’s political action committees might use aggressive tactics during the campaign season, their ads fall under free speech and have a right to be on a broadcast.”

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Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.

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