During election season, people can be inundated with political advertisements — from candidates, parties, PAC’s and other groups. If you publish or air any of these ads (which most news organizations do) you probably have received complaints about them from your users. Some may be confused as to why this is showing up on your station. Others may be upset about the content inside the ads. And they might be jumping to incorrect or unfair conclusions about you. While some people may understand that your news organization is airing or publishing the ads just as you would with any other business (a car dealership or ice cream shop), too many people don’t actually understand how it works. They may have questions like: Why are you choosing to run ads from certain groups? Are the ads edited or changed before you air or publish them? Do you get the final say in what you publish/air? Is anyone fact-checking them? More from this edition can be found here and to receive the tips in your inbox each week click here.

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