Entercom shares mission statement, core principles with audience

Posting your organization’s guiding principles in a prominent place is a good way to share your mission with your audience. Entercom did this by publicly posting the organization’s core principles on their website’s “About Us” page. “We are a mission-driven company. We care. A lot. We care about our communities, our listeners, our customers, our brands, our partners, our company, our work, and our teammates,” they wrote. This work was done independently from Trusting News but embodies the work we do.
mollie@trustingnews.org | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.

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