Trust Tip 77: Solicit (and answer) live questions about voting

As election season quickly approaches, there is a lot of information (and misinformation) floating around. So have you asked your audience what they might be confused about when it comes to participating in the upcoming election? Maybe you’ve posted to Twitter or Facebook asking users to share general questions or thoughts related to the election, which is one avenue for getting feedback or story ideas. But another great way to open up a conversation with your audience and remind them you’re a community resource is to ask for specific questions — and then answer those questions in real-time. Because of all the recent confusion and conflicting information surrounding voting by mail, staff at The Fulcrum decided they wanted to provide clarity around the issue. So reporters Sara Swann and Bill Theobald hosted a Reddit AMA, or Ask Me Anything, where they asked their readers what questions they had about voting by mail and voting in general during COVID times. The duo ended up responding to dozens of thoughtful reader questions, ranging from how long it could take to get results to what protocols are being put into place to safeguard the voting by mail process. More from this edition can be found here and to receive the tips in your inbox each week click here.

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at and on Twitter @molliemuchna.

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