Vox explains audience support program

During the COVID-19 pandemic, Vox launched a contributions project to ensure they could keep their journalism free for the public to read. In a column explaining the new initiative, the staff was clear to explain how advertising and the newsroom’s funding had changed since the beginning of the pandemic and directly listed all the ways contributions would be used to help continue producing important journalism. “Vox provides all of its content free — and we are committed to keeping it that way. Vox Media has a very diversified business, but without a subscription product or a paywall at Vox, advertising is still a major revenue source for our network,” the article read. This work was done independently from Trusting News but embodies the work we do.

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.

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