As journalists, we interact with a lot of people in our community. What if, after each of those interactions, the person walked away with something tangible that invited them to get to know the newsroom better? The Herald & Review did this by creating a handout about their newsroom titled “4 ways you can help the Herald & Review cover your community.” The handout was simple and easy to digest but included a lot of good information, including how users could share feedback, support the paper, join the conversation themselves, or meet the journalists in person. The bottom of the handout also included direct contact information for the editor in chief, along with a photo, helping make the journalists in the newsroom feel accessible and human.
