Trust Tip 51: Let’s create an effective “About Us” page

Published on February 4, 2020February 4, 2020 by Mollie Muchna | Reading Time: < 1 minute

What is your news organization’s mission? What communities do you cover, and how long have you been in business? What do you value, and what are your standards? Who works in your newsroom, and how are they reachable? How do you make money? These are all basic questions people might have about your news organization, but could they easily find the answers on your website, in your paper or on your social media profiles? At Trusting News we find that a lot of newsrooms have information answering these questions somewhere, but it’s not always easy to find and it’s almost always written using journalism jargon. More from this edition can be found here and to receive the tips in your inbox each week click here.

Mollie Muchna

mollie@trustingnews.org | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.