Trust Tip 52: Share your history, mission and values

Telling your users how long you have been reporting on what’s happening in your community can be powerful. It can also help lend credibility to your organization. When talking about your history, be sure to focus on the impact you have had in the community instead of big-name hires or printing press changes. Consider writing about the big stories you’ve seen the community through. Include old pictures of the newsroom, your building, your front pages or your newscasts. Think about including information like coverage area expansions or changes, the addition of new beats or the development of a podcast, video show, etc. Be sure to include any ownership changes, community event sponsorships and awards too. More from this edition can be found here and to receive the tips in your inbox each week click here

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at and on Twitter @molliemuchna.

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