Weather channel explains how ownership affects coverage

Have you explained how your organization’s ownership affects or doesn’t affect, the content you produce? The Weather Company did this by including a note at the bottom of their stories: “The Weather Company’s primary journalistic mission is to report on breaking weather news, the environment and the importance of science to our lives. This story does not necessarily represent the position of our parent company, IBM.” This work was done independently from Trusting News but embodies the work we do.
mollie@trustingnews.org | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.

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