When announcing Tampa Bay Times was cutting back to printing twice a week, publisher Paul Tash wrote a straight-forward column explaining how the coronavirus spread has negatively impacted the paper’s funding and what they were doing to counter a loss in advertising revenue. “In the last two weeks, retailers have canceled more than $1-million in advertising they had already scheduled. Until ad revenues recover, we must sharply reduce the costs of producing and delivering an edition in print,” Tash wrote. “For more than a century, the Times has been an advocate for this community, in good times and bad. Now this region faces steep new challenges, and we feel them keenly at your newspaper.”
