ProPublica transparency around fair news

ProPublica sent out a newsletter to the people who have supported them financially that talked directly about political bias in news. The organization’s president Richard Tofel, who penned the newsletter, shared that yes, the newsroom has written more stories critical of President Trump than President Obama, and went on to explain in detail why that’s the case. Tofel also was very transparent about what ProPublica’s audience looked like (that it tends to be more liberal) and why they wish they had more conservative and non-white readers. “ProPublica would be more effective if our readership contained a proportion of people of color closer to the population of the country, and if it contained a similar proportion of self-identified conservatives,” Tofel wrote. This work was done independently from Trusting News but embodies the work we do.

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at and on Twitter @molliemuchna.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.