It’s common these days for journalists to write a “behind the story” piece to accompany long projects. In these stories, an editor typically explains why a story was done, demonstrates how much work it took to produce, credits the staff and answers some anticipated reader questions. Those pieces are usually on a separate page from the main story and often only the most dedicated readers will click through. At Trusting News, we’re firm believers in taking advantage of attention where we already have it: in the story itself. In the spot in the story where you say a source wasn’t available for comment, you could explain how you tried to reach the person. When you introduce an expert source, you could include information about their independence and reliability. When part of a story led you to consult a conflict of interest policy, describe the situation and link to the policy. More from this edition can be found here and to receive the tips in your inbox each week click here.

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