Caller Times explains opinion vs. news content

It’s important to label content so your audience understands when they’re reading an opinion story versus a news story. The editorial board at the Corpus Christi (Texas) Caller-Times did this by clearly labeling one of its editorials with the word “opinion.” The board also posted an explainer at the top of the editorial on how opinion content is different from traditional news coverage. “The conclusions and opinions here have been derived by our Editorial Board and are not associated with the news staff,” the board wrote. | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at and on Twitter @molliemuchna.

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