It’s important to label content so your audience understands when they’re reading an opinion story versus a news story. The editorial board at the Corpus Christi (Texas) Caller-Times did this by clearly labeling one of its editorials with the word “opinion.” The board also posted an explainer at the top of the editorial on how opinion content is different from traditional news coverage. “The conclusions and opinions here have been derived by our Editorial Board and are not associated with the news staff,” the board wrote.

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