WCPO explains its coverage of presidential candidates

Published on November 22, 2019August 12, 2020 by Mollie Muchna | Reading Time: < 1 minute

When reporting on elections, sharing how you’re striving to provide fair and balanced coverage can be a powerful way to earn trust with your audience. Before President Trump made a campaign stop in Cincinnati, WPCO wrote an article explaining the station’s policy on covering candidates ahead of the 2020 election. The station was transparent about it’s guidelines and acknowledged how coverage would be different from past election cycles. “We know this is a controversial decision for some of our audience, but we wanted to let you know that we took great care in trying to make a fair decision for our community,” Senior Director Mike Canan wrote.

Mollie Muchna

mollie@trustingnews.org | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.