Toronto Star explains news vs sponsored content

The Toronto Star updated the newsroom’s online glossary to include labels that clearly distinguish news reporting from paid or sponsored content. “The Star is committed to the principle that our audiences should not be confused about the distinction between our journalism – news and editorial content – and our advertising and other paid content,” the glossary said. This work was done independently from Trusting News but embodies the work we do.

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at and on Twitter @molliemuchna.

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