Sarasota Herald-Tribune explains paywall

After receiving complaints about its paywall on Facebook, the Herald-Tribune Media Group used the opportunity to explain why paying subscribers are an important piece of the newsroom’s funding. “We have always relied on the support of our awesome subscribers, but now they are critical for us to stay in business,” their comment read. “We believe quality, local journalism has value and is worth paying for.

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at and on Twitter @molliemuchna.

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