Meet the cohort of newsrooms working to confront news avoidance 

Eleven news organizations are joining a cohort assembled by Trusting News to understand and address news avoidance. Through the Confronting News Avoidance program, newsrooms will work to learn more about people’s perceptions of and relationship to the news and then develop strategies to respond. 

Congratulations to these journalists and newsrooms! 

Specifically, this group of journalists will spend five weeks in April and May working to: 

  • Conduct a curiosity-driven conversation with someone who self-describes as a news avoider  
  • Create an FAQ that addresses common questions and assumptions related to news avoidance as well as transparency around the news-gathering process. 
  • Share this FAQ publicly, within daily content and on brand social media platforms. Trusting News will provide social templates newsrooms can adapt for their own brand. 

More Trusting News training, cohort opportunities

We’re excited to share that we are offering more newsroom trainings and cohorts this spring. You can check out our Training and Resources page for the latest information.

The best way to be altered when these cohort applications open is to subscribe to our weekly Trust Tips newsletter and to follow us on LinkedIn and X/Twitter.

At Trusting News, we learn how people decide what news to trust and turn that knowledge into actionable strategies for journalists. We train and empower journalists to take responsibility for demonstrating credibility and actively earning trust through transparency and engagement. Subscribe to our Trust Tips newsletter. Follow us on LinkedIn and X (Twitter). Read more about our work at | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at and on Twitter @molliemuchna.