Trust Tip 36: Focus on the audience members who aren’t yelling at you

Published on November 3, 2019 by Mollie Muchna | Reading Time: < 1 minute

It’s easy for journalists to feel like our audience is mostly made up of people who hate us. After all, those folks are often the noisiest. Sometimes people defend us as well, but praise is usually not as loud as criticism. It’s easy to be left with the impression that our audience is mostly haters, with a few fans mixed in. When we consider the feedback (and most notably, the comments) we receive, it’s no wonder that we tend to put people in buckets of extreme viewpoints. More from this edition can be found here and to receive the tips in your inbox each week click here.

Mollie Muchna

mollie@trustingnews.org | + posts

Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.