Newsy Trump coverage

Look for chances to tie individual coverage to your organization’s mission. In this case, Newsy didn’t just share a fact check. They used the words “fact check” to make sure the point came across, and they reinforced their core principles.

Test

Link to post THEME: Engage authentically. Listen and respond. Invite people to get to know you. Participate in a way that feels natural to the user. Admit what you don’t know. Be human. STRATEGY: Host meaningful conversation. Select a topic you want to talk about. Picture a physical room full of interested listeners and brainstorm what you […]

Coming soon …

This site will share the results of a yearlong project of the Reynold Journalism Institute about using social media to build trust. Soon, we’ll share hundreds of examples from real newsrooms and share how their audiences responded. For information, contact Joy Mayer at joy.m.mayer@gmail.com.