Link to post THEME: Engage authentically. Listen and respond. Invite people to get to know you. Participate in a way that feels natural to the user. Admit what you don’t know. Be human. STRATEGY: Host meaningful conversation. Select a topic you want to talk about. Picture a physical room full of interested listeners and brainstorm what you […]
Test
THEME: Engage authentically. Listen and respond. Invite people to get to know you. Participate in a way that feels natural to the user. Admit what you don’t know. Be human.
STRATEGY: Host meaningful conversation. Select a topic you want to talk about. Picture a physical room full of interested listeners and brainstorm what you wish you could get them all to talk about. Choose informal, conversational language. Craft a post that gets people in the mood to talk about the issue and includes your question. Consider not including a link, or including a parenthetical short link as part of the text instead of as a link preview. Consider also having a staff member sign his/her name if it feels appropriate. METRICS: Take a quantitative (how many) and qualitative (how good/interesting/diverse) look at the resulting comments.
Project manager Mollie Muchna (she/her) has spent the last 10 years working in audience and engagement journalism in local newsrooms across the Southwest. She lives in Tucson, Arizona, where she is also an adjunct professor at the University of Arizona’s School of Journalism. She can be reached at mollie@trustingnews.org and on Twitter @molliemuchna.
