Newsy Native Americans
627 likes on a comment! Look for opportunities to explain your process, especially when you see commenters asking questions about it. This comment shows a thoughtfulness behind word choices that not all news consumers would assume journalists have. This example also shows the value of staying involved in the conversations we host and participating in them.
Themes:
Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post.
Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive.
Themes:

A Plus: Host meaningful conversation

Link to post

THEME: Engage authentically. Listen and respond. Invite people to get to know you. Participate in a way that feels natural to the user. Admit what you don’t know. Be human.

STRATEGY: Host meaningful conversation. Select a topic you want to talk about. Picture a physical room full of interested listeners and brainstorm what you wish you could get them all to talk about. Choose informal, conversational language. Craft a post that gets people in the mood to talk about the issue and includes your question. Consider not including a link, or including a parenthetical short link as part of the text instead of as a link preview. Consider also having a staff member sign his/her name if it feels appropriate. METRICS: Take a quantitative (how many) and qualitative (how good/interesting/diverse) look at the resulting comments.

A Plus: Host meaningful conversation

Link to post

THEME: Engage authentically. Listen and respond. Invite people to get to know you. Participate in a way that feels natural to the user. Admit what you don’t know. Be human.

STRATEGY: Host meaningful conversation. Select a topic you want to talk about. Picture a physical room full of interested listeners and brainstorm what you wish you could get them all to talk about. Choose informal, conversational language. Craft a post that gets people in the mood to talk about the issue and includes your question. Consider not including a link, or including a parenthetical short link as part of the text instead of as a link preview. Consider also having a staff member sign his/her name if it feels appropriate. METRICS: Take a quantitative (how many) and qualitative (how good/interesting/diverse) look at the resulting comments.