"Trust Tips" Newsletter

Trust Tip #89: Prepare your audience for what to expect on Election Day (and beyond)

Published on October 14, 2020August 10, 2021 by Mollie Muchna

Trust Tip #86: Provide support (not anxiety) during elections

Published on October 1, 2020October 1, 2020 by Mollie Muchna

Trust Tip #83: Create an FAQ about your elections coverage

Published on September 12, 2020 by Mollie Muchna

Trust Tip 82: If your coverage is nonpartisan, explain and defend that

Published on September 3, 2020September 3, 2020 by Mollie Muchna

Trust Tip 81: Help your audience consume polls responsibly

Published on August 26, 2020September 12, 2020 by Mollie Muchna

Trust Tip 80: Explain how political advertising works

Published on August 21, 2020August 21, 2020 by Mollie Muchna

Trust Tip 79: In negative feedback, look for opportunities

Published on August 12, 2020August 12, 2020 by Mollie Muchna

Trust Tip 77: Solicit (and answer) live questions about voting

Published on August 6, 2020August 12, 2020 by Mollie Muchna

Trust Tip 78: Help your users be smarter news consumers

Published on August 4, 2020August 4, 2020 by Mollie Muchna

Trust Tip 76: Take extra care when covering conspiracy theories (and tell your audience)

Published on July 22, 2020August 12, 2020 by Mollie Muchna

Trust Tips 75: Explain election basics

Published on July 14, 2020 by Mollie Muchna

Trust Tip 74: Explain why a story is being done and encourage audience participation

Published on July 7, 2020August 12, 2020 by Mollie Muchna

Trust Tip 73: Learn how people perceive your election reporting

Published on June 30, 2020August 12, 2020 by Mollie Muchna

 

Trust Tip #71: Acknowledge what you don’t know

Published on June 23, 2020August 12, 2020 by Mollie Muchna

 

Trust Tip #70: Acknowledge when you mess up

Published on June 10, 2020June 10, 2020 by Mollie Muchna

Trust Tip 69: Share your humanity while reporting on protests

Published on June 7, 2020 by Mollie Muchna

Trust Tip 68: Do not neglect basic but vital pandemic information

Published on May 26, 2020May 26, 2020 by Mollie Muchna

Trust Tips 67: Demonstrate visual balance in political coverage

Published on May 19, 2020August 12, 2020 by Mollie Muchna

Trust Tips 66: Show you’re part of your community during COVID-19

Published on May 13, 2020May 13, 2020 by Mollie Muchna

Trust Tip 65: Help your audience navigate the news

Published on May 6, 2020May 6, 2020 by Mollie Muchna

Trust Tip 64: Disclose stimulus funds and explain the ethics involved

Published on April 28, 2020April 28, 2020 by Mollie Muchna

Trust Tips 63: Demonstrate that your visuals aren’t manipulated

Published on April 21, 2020 by Mollie Muchna

Trust Tips 62: Tell your audience that COVID-19 information might change

Published on April 15, 2020April 15, 2020 by Mollie Muchna

Trust Tip 61: Do these four things right now to show you are trustworthy

Published on April 7, 2020 by Mollie Muchna

Trust Tip 60: Don’t let political squabbles dominate COVID-19 coverage

Published on March 31, 2020March 31, 2020 by Mollie Muchna

Trust Tip: Tell your audience you won’t tolerate misinformation

Published on March 24, 2020 by Mollie Muchna

Trust Tip 56: With coronavirus coverage, make your purpose clear

Published on March 10, 2020March 18, 2020 by Mollie Muchna

Trust Tip 55: Use a survey to solicit questions and feedback

Published on March 3, 2020 by Mollie Muchna

Trust Tips 54: Create a “Contact Us” page

Published on February 25, 2020 by Mollie Muchna

Trust Tips 53: Share your ethics and corrections policies

Published on February 18, 2020February 18, 2020 by Mollie Muchna

Trust Tip 52: Share your history, mission and values

Published on February 11, 2020February 11, 2020 by Mollie Muchna

Trust Tip 51: Let’s create an effective “About Us” page

Published on February 4, 2020February 4, 2020 by Mollie Muchna

Trust Tip 50: Use research to persuade colleagues to invest in earning trust

Published on January 28, 2020January 28, 2020 by Mollie Muchna

Trust Tips 49: Explain that some journalists are biased on purpose

Published on January 21, 2020 by Mollie Muchna

Trust Tip 48: Equip journalists to respond to attacks on their credibility

Published on January 14, 2020January 14, 2020 by Mollie Muchna

Trust Tip #47: Tell your audience what you think of “fake news”

Published on January 7, 2020 by Mollie Muchna

Trust Tip 46: Build transparency into investigative pieces

Published on December 17, 2019 by Mollie Muchna

Trust Tip 45: Show how your staff covers big news

Published on December 10, 2019December 17, 2019 by Mollie Muchna

Trust Tip 44: Use newsletter A/B testing to test trust strategies

Published on December 3, 2019December 3, 2019 by Mollie Muchna

Trust Tip 41: Have a clear policy about unpublishing stories

Published on November 12, 2019 by Mollie Muchna

Trust Tip 40: Explain where opinion content comes from

Published on November 5, 2019 by Mollie Muchna

Trust Tip 39: Use plain English in your disclosure statements

Published on November 5, 2019 by Mollie Muchna

Trust Tip 38: Invest in getting buy-in from your newsroom

Published on November 3, 2019 by Mollie Muchna

Trust Tip 37: Invite people into the newsroom

Published on November 3, 2019 by Mollie Muchna

Trust Tip 36: Focus on the audience members who *aren’t* yelling at you

Published on November 3, 2019 by Mollie Muchna

Trust Tip 35: Make your contact information truly accessible

Published on November 3, 2019 by Mollie Muchna

Trust Tip 34: Explain your role as a watchdog

Published on November 3, 2019 by Mollie Muchna

 

Trust Tip 33: If you get something wrong, explain yourself

Published on October 23, 2019 by Lynn Walsh

Trust Tip 32: Transparency sidebars can be quick and easy

Published on September 10, 2019 by Lynn Walsh

 

Trust Tip 31: When you’re right and other news outlets are wrong, tell your audience

Published on September 10, 2019 by Lynn Walsh

 

Trust Tip 30: Use social media profiles to communicate trustworthiness

Published on August 27, 2019 by Lynn Walsh

Trust Tip 28: Explain who writes an editorial (and who doesn’t)

Published on August 14, 2019 by Lynn Walsh

Trust Tip 26: Reporters, explain your purpose

Published on August 14, 2019 by Lynn Walsh

Trust Tip 25: Explain how you tried to reach a source

Published on July 23, 2019 by Lynn Walsh

Trust tip 24: Ask for feedback regularly

Published on July 23, 2019 by Lynn Walsh

Trust Tip 23: Create an Ethics Landing Page

Published on July 12, 2019 by Lynn Walsh

Trust Tip 22: If you publish a graphic image, explain why

Published on July 2, 2019 by Lynn Walsh

Trust Tip 21: Create a handout about your newsroom

Published on June 29, 2019 by Lynn Walsh

Trust Tip 20: Explain your word choices

Published on June 29, 2019 by Lynn Walsh

Trust Tip 19: Use labels for investigations, fact-checks and feature stories

Published on June 29, 2019 by Lynn Walsh

Today’s trust tip: Clearly label opinion content

Published on June 5, 2019 by Lynn Walsh

Today’s trust tip: Make it clear that you report on solutions, not just problems

Published on May 28, 2019 by Lynn Walsh

Today’s trust tip: Talk about the cost of journalism

Published on May 28, 2019 by Lynn Walsh

Trust Tip 14: Address “fake news” complaints

Published on May 9, 2019 by Lynn Walsh

Trust Tip 13: Don’t talk about the boring parts of your work

Published on April 30, 2019 by Lynn Walsh

Trust Tip 12: Get started with these three questions

Published on April 29, 2019 by Lynn Walsh

Trust Tip 11: Explain how breaking news works

Published on April 29, 2019 by Lynn Walsh

Trust Tip 10: If you strive for fairness, tell your audience

Published on April 29, 2019 by Lynn Walsh

Trust Tip 9: Talk about your ownership

Published on April 29, 2019 by Lynn Walsh

Trust Tip 8: Explain how you cover suicide

Published on March 27, 2019 by Lynn Walsh

Trust tip 7: Moderate comments on the conversations you host

Published on March 20, 2019 by Lynn Walsh

Trust Tip 6: Explain your use of anonymous sources

Published on March 12, 2019 by Lynn Walsh

Trust Tip 5: Show the breadth of your journalism

Published on March 5, 2019March 10, 2019 by Lynn Walsh

Trust Tips 4: Use Direct Language

Published on February 26, 2019 by Lynn Walsh

Trust Tips 3: Be ready to discuss content you don’t produce

Published on February 22, 2019March 26, 2019 by Lynn Walsh

Trust Tips 2: Explain how you decide which stories to cover

Published on February 22, 2019February 26, 2019 by Lynn Walsh

Trust Tips 1: Ask how you could better earn trust

Published on February 6, 2019February 7, 2019 by Lynn Walsh