Enid overdue bills scam
News consumers do not always give journalists credit for having a public service mission. You can encourage sharing and reinforce your mission by emphasizing how your news is in the public interest. 
Shares are often highest when information is seen as being in the public interest. Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.
This post got 3,500+ shares. Shares are often highest when information is seen as being in the public interest. (Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.) News consumers do not always give journalists credit for having a public service mission. The trust-building language turned this story from a simple day turn about a food recall into public service information that was helping keep the community healthy and safe. 

Newsy Trump coverage

Look for chances to tie individual coverage to your organization’s mission. In this case, Newsy didn’t just share a fact check. They used the words “fact check” to make sure the point came across, and they reinforced their core principles.

WCPO addiction story
WCPO highlighted their commitment to their community in a Facebook post when they shared a link to a story about heroin addiction. They focused on how this particular story is one of hope.