This post got 3,500+ shares. Shares are often highest when information is seen as being in the public interest. (Also, try suggesting specific types of friends users might want to share with, in terms of demographics, interests, opinions, etc.) News consumers do not always give journalists credit for having a public service mission. The trust-building language turned this story from a simple day turn about a food recall into public service information that was helping keep the community healthy and safe.
Everyone’s an expert in their own experience. Look for opportunities to invite conversation around those. Also, stay involved in the conversation you host.
What does your audience want to talk about? How can you tap into their outrage, pride or excitement? There’s also a a lot of humorous back-and-forth in the comments under this post.
WCPO highlighted their commitment to their community in a Facebook post when they shared a link to a story about heroin addiction. They focused on how this particular story is one of hope.
Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive.
Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful.
Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful.
Some users value being a source of information for their friends. It can be effective to emphasize when you have news people will be eager to hear or practical information that will be especially useful.
News consumers do not always give journalists credit for having a public service mission. You can encourage sharing and reinforce your mission by emphasizing how your news is in the public interest.
What does your audience want to talk about? How can you tap into their outrage, pride, nostalgia or excitement? Also, if appropriate, try kicking a conversation off by having your staff share first.
