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Asking audiences for money? Here is how to make a stronger case

by Volha Kananovich, Appalachian State University | August 4, 2026 | New posts, Newsletter, Research | 0 Comments

Discover six evidence-based ways to improve subscription, membership, and donation appeals, plus three pitfalls to avoid.

Apply now: Creator journalists, get $4,000 to test transparency with your audience

by Mollie Muchna | July 9, 2026 | New posts, Research | 0 Comments

Throughout this 5-month program, creators will get individualized training to test different ways to demonstrate their credibility to their audiences.

Explain how you use (or don’t use) AI

by Lynn Walsh | July 7, 2026 | New posts, Newsletter | 0 Comments

People may be growing more comfortable with AI in journalism, but they’re not asking newsrooms to move faster. They’re asking newsrooms to be more intentional.

Explain why you wait to publish information

by Mollie Muchna | June 30, 2026 | New posts, Newsletter | 0 Comments

When covering a story about allegations of sexual abuse connected to a local church, the Knox Pages got on the record about why they took extra time before publishing saying they “wanted to be as accurate, fair and as complete as the facts allow at this time.”

Are you impartial? Independent? How would your audience know?

by Mollie Muchna | June 29, 2026 | New posts, Newsletter | 0 Comments

Could sharing AI literacy content serve as a form of public service journalism? Could it help audiences feel more informed? And most importantly, could it help strengthen trust in news organizations?

Use these templates to create and share AI literacy content

by Lynn Walsh | June 17, 2026 | New posts, Newsletter | 0 Comments

Could sharing AI literacy content serve as a form of public service journalism? Could it help audiences feel more informed? And most importantly, could it help strengthen trust in news organizations?

Diversify your staff by adding these Q’s to job applications and interviews

by Joy Mayer | June 2, 2026 | New posts, Newsletter | 0 Comments

What viewpoints would help your team see the world with more complexity? We have suggestions for how to get to know potential colleagues.

AI literacy content builds trust and engagement across audiences

by Lynn Walsh | May 28, 2026 | New posts, Research | 0 Comments

Even audiences with low trust in news reported increased willingness to return to the news organization for information and higher trust after viewing a single example of AI literacy content.

Detail how you tried to reach a source — and their response

by Mollie Muchna | May 26, 2026 | New posts, Newsletter | 0 Comments

How often are we clear about all the ways we gave people a chance to go on the record?

New research: News avoidance of LGBTQ+ communities and coverage

by Mollie Muchna | May 19, 2026 | New posts | 0 Comments

The goal wasn’t to study LGBTQ+ audiences alone, but to understand how LGBTQ+ issues intersect with patterns of avoidance, harm, and mistrust. Illustration by Liam Porter

Asking audiences for money? Here is how to make a stronger case

by Volha Kananovich, Appalachian State University | August 4, 2026 | New posts, Newsletter, Research | 0 Comments

Discover six evidence-based ways to improve subscription, membership, and donation appeals, plus three pitfalls to avoid.

Apply now: Creator journalists, get $4,000 to test transparency with your audience

by Mollie Muchna | July 9, 2026 | New posts, Research | 0 Comments

Throughout this 5-month program, creators will get individualized training to test different ways to demonstrate their credibility to their audiences.

Explain how you use (or don’t use) AI

by Lynn Walsh | July 7, 2026 | New posts, Newsletter | 0 Comments

People may be growing more comfortable with AI in journalism, but they’re not asking newsrooms to move faster. They’re asking newsrooms to be more intentional.

Explain why you wait to publish information

by Mollie Muchna | June 30, 2026 | New posts, Newsletter | 0 Comments

Are you impartial? Independent? How would your audience know?

by Mollie Muchna | June 29, 2026 | New posts, Newsletter | 0 Comments

Could sharing AI literacy content serve as a form of public service journalism? Could it help audiences feel more informed? And most importantly, could it help strengthen trust in news organizations?

Use these templates to create and share AI literacy content

by Lynn Walsh | June 17, 2026 | New posts, Newsletter | 0 Comments

Could sharing AI literacy content serve as a form of public service journalism? Could it help audiences feel more informed? And most importantly, could it help strengthen trust in news organizations?

What viewpoints would help your team see the world with more complexity? We have suggestions for how to get to know potential colleagues.

Diversify your staff by adding these Q’s to job applications and interviews

by Joy Mayer | June 2, 2026 | New posts, Newsletter | 0 Comments

What viewpoints would help your team see the world with more complexity? We have suggestions for how to get to know potential colleagues.

AI literacy content builds trust and engagement across audiences

by Lynn Walsh | May 28, 2026 | New posts, Research | 0 Comments

Even audiences with low trust in news reported increased willingness to return to the news organization for information and higher trust after viewing a single example of AI literacy content.

Detail how you tried to reach a source — and their response

by Mollie Muchna | May 26, 2026 | New posts, Newsletter | 0 Comments

How often are we clear about all the ways we gave people a chance to go on the record?

New research: News avoidance of LGBTQ+ communities and coverage

by Mollie Muchna | May 19, 2026 | New posts | 0 Comments

The goal wasn’t to study LGBTQ+ audiences alone, but to understand how LGBTQ+ issues intersect with patterns of avoidance, harm, and mistrust. Illustration by Liam Porter